Beyond Green, a global community of bold leaders advancing sustainable travel, marks its five‑year anniversary on Earth Day with the launch of a year‑long celebration designed to celebrate five years of impact while setting the stage for the next chapter of leadership in sustainabletravel. The brand is launching a year‑long program of initiatives celebrating the brand’s evolution, impact, and continued commitment to shaping a more responsible future for travel.

Since its launch in 2021 by Preferred Travel Group, Beyond Green has emerged as a leading force for positive change across the global travel industry. BeyondGreen has experienced a steady growth of diverse hotels, resorts, and lodges that each uphold rigorous sustainability standards across environmentally friendly practices, support for natural and cultural heritage, the social and economic wellbeing of localcommunities, and sustainable tourism management.

Building on a strong foundation of 24 founding members, Beyond Green has nearly tripled its footprint through a carefully considered approach to expansion. Thebrand has developed its strategic partnerships, deepening its collaboration with industry leader andBeyond and aligning with prominent non-profit organizations such as The Travel Foundation, 1% For The Planet and Travalyst to strengthen sector-wide impactand amplify collective progress. At the same time, Beyond Green has evolved into a more comprehensive platform for sustainable travel, bringing together its global portfolio, Beyond Green Hotels, with the advisory expertise of Beyond Green Consulting, whileexpanding engagement with destinations, partners, and global coalitions to advance responsible tourism worldwide.

“As we celebrate five years of Beyond Green, we’re honouring a growing global community united by a shared belief: that travel can and should be a catalyst forpositive impact,” said Philipp Weghmann, President, Beyond Green. “This milestone reflects the collective commitment of our members and marks the beginning of an ambitious new chapter focused on deeper collaboration, expanded services, and measurableresults.”

To commemorate the anniversary, Beyond Green is launching “Impact in Five” a series of purpose‑driven programs and announcements rolling out throughout 2026.These initiatives highlight the brand’s evolution, its expanding global footprint, and its commitment to advancing sustainable travel through collaboration, innovation, and data‑driven impact.

To mark the start of these initiatives, I Prefer Hotel Rewards, Beyond Green’s loyalty program, is relaunching I Prefer Points for Good. Membersare invited to use their I Prefer points to support meaningful action that benefits the planet, from nurturing resilient communities and conserving wild places to advancing impactful conservation and sustainable community development initiatives. Whenmembers donate their I Prefer points to Wild Impact, the nonprofit partner of Beyond Green member andBeyond, their contributions directly support efforts to protect wild landscapes, partner with local communities, and create long‑term,positive change where it matters most.

For more than 30 years, the nonprofit Wild Impact has worked alongside andBeyond to support the conservation of wild landscapes and seascapes, and the sustainabledevelopment of the partner communities that live in and adjacent to them. The organization’s work spans a range of focus areas across the regions it serves, including supporting resilient, biodiverse landscapes and seascapes; developing community educationand healthcare infrastructure; unlocking new‑generational talent and the potential of young leaders by expanding access to tertiary opportunities and impactful environmental education; and improving climate resilience, building enterprise capacity, and boostingyouth employment.

Designed to inspire responsible travel, the offer highlights meaningful, locally grounded experiences that reflect Beyond Green’s commitment to protecting nature,celebrating culture, and supporting communities. To further amplify impact, I Prefer will match every point donated, up to one million points, effectively doubling each contribution. Point donations are accepted in select increments from April 22through May 31, 2026. Funds raised will support Community and Conservation Rangers in the Okavango Delta, who work at the intersection of people, wildlife, and the environment. They deliver environmental education lessons in schools, support communitiesaffected by human-wildlife conflict, and lead climate resilience initiatives focused on food security and water access.