Etihad Guest has announced 12.5 million additional miles up for grabs in the second phase of The Extraordinary Challenge, bringing the total prize pot to over 20 million Etihad Guest Miles for over 200 potential winners.
Last month, Etihad’s loyalty programme, Etihad Guest, launched the competition with five million Etihad Guest Miles to the first person to visit 15 of the airline’s new destinations. Participants who place second will receive three million miles, and those who place third will earn one million miles.
Due to overwhelming demand and incredible enthusiasm from participants, Etihad is expanding The Extraordinary Challenge, giving even more members the chance to win big and take home a share of over 20 million miles. With the addition of the new prize category, ‘The Extraordinary Milestones’, Etihad is rewarding the first 100 people to visit five new destinations with 25,000 Etihad Guest Miles, and 100,000 miles to the first 100 people to see 10 new cities. Members can earn miles as they reach each milestone and compete for multiple prizes, with the first-place award potentially growing to 5,125,000 Etihad Guest Miles.
Mark Potter, Managing Director Etihad Guest at Etihad Airways, said, “We’ve seen an amazing response across the globe since we launched The Extraordinary Challenge, and expect to see over 50K members sign up as more destinations come online. Having seen the desire and determination of so many, we wanted to reward Etihad Guest members even more by giving them the flight to their ambition with more prize miles and potential for 200 additional winners.”
Etihad Guest miles can be redeemed on flights, holidays and a massive range of items from the Etihad Guest Reward Shop, turning miles into unforgettable rewards and experiences. You can redeem the first-place five million miles prize for approximately 40 first-class experiences, 70 business-class journeys, or over 500 economy trips, among other options. In addition to the prize miles, competitors will earn miles on each Etihad flight they take.
Eligible new destinations include: Addis Ababa, Algiers, Atlanta, Chiang Mai, Hanoi, Hong Kong, Krabi, Medan, Peshawar, Phnom Penh, Prague, Sochi, Taipei, Tunis and Warsaw.
Creating a community of like-minded, passionate dreamers in a race to win the prize of a lifetime, a live dashboard will illustrate to members their position in each category of the race against anonymous competitors. Members will also collect a digital passport stamp for each destination visited – this digital dashboard can be exported and shared on social media to showcase their progress to competitors.
The challenge will run until May 25, 2026, and is open to both new and existing Etihad Guest members, offering everyone a chance to win. Members can register at etihad.com/extraordinary to enter, track their progress and be eligible to win. Members are encouraged to use the hashtag #EYextraordinarymiles when sharing their journey to the finish line on social media channels.
The winners for First, Second, and Third place in The Extraordinary Challenge will be determined based on the scheduled departure time for their final qualifying flight in GMT. Suppose two or more participants complete the challenge and arrive at Etihad’s 15th new destination on the same day. In that case, the organisers will determine the rankings based on which participant made their booking for the last flight earliest. If the tie remains unresolved, we will use the booking time for the 14th qualifying flight as the following criterion. The organisers will keep working through this process until they establish a tiebreaker.
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