THRS (Travel and Hospitality Representation Services), a leading B2B consulting powerhouse in luxury hospitality and tourism, proudly announces the launch of THRS Engage — a cutting-edge digital platform to revolutionize trade engagement across India and the Middle East.

Positioned as the new benchmark in B2B hospitality representation, THRS Engage is a dynamic, always-on gateway for travel trade professionals. The platform offers seamless access to brand resources, real-time connectivity, and exclusive tools — removing the friction of legacy communication and unlocking smarter, faster ways to collaborate.

“THRS has consistently redefined the landscape of hospitality representation. With ENGAGE, we’re not just launching a product — we’re leading a movement towards smarter, tech-enabled trade engagement,” said Yeishan Goel, Group CEO of THRS. “This platform empowers our partners with streamlined access, strategic tools, and the agility they need to drive real business growth.”

Phase 1: Now Live — Empowering the Trade Community
With an intuitive, fast-track onboarding process, THRS Engage delivers immediate value with a suite of powerful features:

On-Demand Brand Content – Digital sales kits, promotional tools, and brand assets at your fingertips
Real-Time Support – Instant connectivity with THRS teams across markets
Exclusive Trade Incentives – Rewards and recognition for bookings and active engagement
Curated Digital Lookbook – A visually immersive showcase of luxury hotels and experiences
Priority Access – Direct registration for FAM trips, events, and insider opportunities
Interactive Engagement – Webinars, surveys, and live sessions with global partners

“ENGAGE marks a transformational leap for THRS — not just in how we serve the trade, but in how we think, operate, and grow,” said Gaurav Sindhwani, Vice President – Business Transformation. “We’re building a scalable, intelligent enterprise designed for the future.”

What’s Next: Data-Driven Tools & Strategic Insights
Phase two of the platform rollout will introduce a comprehensive client dashboard that offers real-time market intelligence, performance analytics, and monthly reporting for THRS’s global hotel partners. Travel advisors will gain access to contracted trade rates, itinerary submission tools, and secure chat functionalities — simplifying the entire planning and booking journey.

Looking Ahead: The Industry’s First Fully Integrated Representation Platform
In its final phase, THRS Engage will offer next-generation capabilities, including live availability, direct trade bookings, and access to bespoke insights for prospective hotel partners — creating an end-to-end digital ecosystem for hospitality representation.

“ENGAGE is more than a platform — it’s a community built on connection, insight, and a shared passion for luxury travel,” said Neha Bhardwaj, Head of client Partnership & Trade Marketing. “It’s how we elevate every touchpoint — with our trade partners and clients — and deliver truly meaningful, measurable, and modern support.”

Whether you’re a travel advisor seeking intelligent tools or a global hospitality brand looking to scale visibility and impact, THRS Engage offers a new era of connected representation.

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