Chief Minister Shri Omar Abdullah applauds TAAI
TAAI presents the Award of Leadership to the Honourable Chief Minister, Shri Omar Abdullah.
TAAI’s call for all travel and tourism associations to promote Jammu and Kashmir.

TAAI’s RALLY for The VALLEY. The “huge positive impact created” is only the beginning, declares TAAI. Several events were held, including a special event to launch the rally, with the Hon’ble Chief Minister, Shri Omar Abdullah, as the Chief Guest. A mega Press meeting and an extraordinary Managing Committee Meeting were also held at Srinagar.

RALLY for The VALLEY was a bold and timely launch by TAAI in Srinagar from June 10th to 12th, 2025. This event will always be remembered by the Travel & Tourism Industry of India and Jammu & Kashmir. TAAI had over 75 delegates traveling from across India to Kashmir, where they joined more than 100 members of the TAAI Jammu & Kashmir Chapter, creating a significant presence throughout the state. The aggressive, bold, and strategic launch is widely acknowledged, appreciated, and applauded. 

TAAI is CLEAR. This critical step will contribute to the revival of tourism. No chaotic act can ever STOP Tourism and cause challenges to livelihood is TAAI’s clear motto. Thus, Let’s go to J&K is the loud call given by TAAI. 

Addressing the entire house at the Radisson Collection, President Sunil Kumar, on behalf of the 2000+ companies that are members of TAAI, stated that the TAAI as a whole team, spread across 20 regions and chapters in India, is geared up to tackle the current crisis and help revive tourism in Jammu and Kashmir.
The President commended the strong teams at Regions and Chapters, who will put on a great show in the coming months.

TAAI is proud of its leadership.
He added that in 2018, during difficult times in the Jammu and Kashmir Chapter, TAAI organised its Convention in Srinagar with a large delegation of travel and tourism leaders from across the country, which undoubtedly contributed to the revival of tourism. He said at TAAI, it is our responsibility to address this trying situation in J&K and extend all possible promotion and support. 

The sudden decline in the massive growth pattern of Jammu and Kashmir left many areas with “vacant seats and vacant rooms,” threatening the livelihoods of its residents. He added that when things go right, friends show up to celebrate. However, when the situation becomes difficult, even the closest of friends can be hard to find.

He applauded and thanked TAAI for this most timely gesture. 
TAAI presented the Hon’ble Chief Minister with the Award of Leadership for the most outstanding and timely leadership he has displayed in his strenuous and determined efforts to help Jammu and Kashmir bounce back. 

The Hon’ble advisor to the Chief Minister, three members of the Legislative Assembly and, a large number of hoteliers and the heads of various travel and tourism associations joined in declaring their support.
In its 3-day campaign, Delegates of TAAI visited the most prominent locations, including the historic Lal Chowk, Dal Lake with a Shikara Ride, Moghul Gardens, Hazrathbal Shrine, and Pahalgam. Some delegates are also visiting Gulmarg & Sonmarg to help promote these destinations.

TAAI seeks the support of all Travel & Tourism Associations of India in the revival of Tourism in Jammu and Kashmir. The ‘RALLY for The VALLEY’ slogan, coined by TAAI to motivate Travelers to visit J&K, addresses a great cause. President Sunil Kumar informed that members of the TAAI J&K Chapter should assist and guide associations in their endeavour to promote J&K. TAAI members aim to encourage J&K among a million travelers. 

TAAI will soon announce an impressive and determined strategy to rejuvenate tourism.

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