The Global Hotel Alliance (GHA) has strengthened its loyalty program, GHA DISCOVERY, and added 22 properties to its network by acquiring four additional hotel brands.

Regal Hotels International, STORY Hotels & Resorts, TemptingPlaces Collection, and Almanack Hotels are the new members. The acquisitions not only bring the alliance to new locations like Rabat, Morocco, and Zagreb, Croatia, but they also increase GHA’s reach across Asia, the Middle East, and Europe.

More than fifty brands and one thousand hotels in one hundred countries make up GHA’s independent hotel portfolio, which it is expanding with the most recent additions.

The strength of our alliance proposition and the increasing demand for collaboration within the independent sector are reflected in our continuous expansion’, stated Chris Hartley, CEO of Global Hotel Alliance. By including these unique brands into our portfolio, we are expanding our offerings and providing even more value to our 35 million GHA DISCOVERY members. We are fortunate to have these hotel chains as members of our alliance because each one adds something special to the table.

Boutique hotels in Barcelona, Vienna, and Prague from Almanack Hotels have joined the association. With the addition of eleven locations under the Regal, Regala, and iclub brands, the Asian hotel operator Regal Hotels International now boasts eleven properties with over thirty dining options and six thousand square feet of space.

A portfolio of boutique properties, including the French Château d’Augerville Golf & Spa Resort and the Swiss Dent Blanche Resort, are brought to the table by TemptingPlaces Collection, while five properties in the Middle East, North Africa, and the Indian Ocean are contributed by STORY Hotels & Resorts.

Among GHA’s established brands, the company also saw ongoing growth. There have been fourteen additional hotels and resorts added to the alliance’s roster since the year 2026 began. Avani Mooloolaba Beach Hotel in Australia, Capella Kyoto in Japan, Corinthia Rome, Anantara Kafue River Tented Camp in Zambia, and Tivoli Palazzo Gaddi in Florence are among the hotels that have recently opened.

More than 35 million members across the globe are now served by GHA DISCOVERY, thanks to the expansion.

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