As Europe gears up for its summer holidays, digital travel platform Agoda reveals that Thailand remains the most searched Asian market by European travelers for the second consecutive year. Following closely are Indonesia, Japan, and Malaysia, with Vietnam making its debut in the top five. Interestingly, India has also captured the growing interest of European travelers, with the United Kingdom and the Netherlands ranking among the top source markets for accommodation in the country.

The findings from Agoda’s ‘Europe to Asia Summer Travel Trends’ are based on accommodation searches for travel during July and August, the peak summer months for European travelers. Among the top destinations, Malaysia experienced the most significant increase in interest, with a 20% rise in searches compared to last year. China, benefiting from visa waivers introduced for several European markets, recorded a 14% rise, while Sri Lanka experienced a 13% increase.

The United Kingdom, France, Germany, Spain, and the Netherlands continue to lead as the European markets generate the most searches for travel to Asia. Meanwhile, Greece (+23%), Turkey (+21%), and Poland (+17%) emerged as trending origin markets, reflecting the growing interest in Asian destinations from these regions.

Additionally, according to the data, Mumbai, New Delhi NCR, and Goa emerged as the most searched Indian cities by European travelers planning their summer trips. The United Kingdom stands out as the top origin market searching for stays in India, followed by the Netherlands, France, Germany, and Italy – reaffirming the country’s appeal among European travelers.

Gaurav Malik, Country Director – India, Sri Lanka and Nepal, at Agoda, shared, “Asia continues to be a top choice for European travelers seeking summer getaways, with perennial favourites like Thailand, Indonesia, and Japan continuing to attract visitors year after year. What’s even more exciting is that there’s a growing interest in countries such as Malaysia, India, and China, reflecting an eagerness among European tourists to discover Asia’s rich cultures, stunning landscapes, and hidden gems. As the Asia Expert, Agoda is proud to offer attractive deals to help travelers explore Europe’s favourite Asian destinations and more.”

As travelers plan their next summer getaways, Agoda remains committed to helping them see the world for less. With over five million holiday properties, 130,000 flight routes, and 300,000 activities available, Agoda offers seamless travel planning and unbeatable deals. For the best offers, visit Agoda.com or download the Agoda mobile app.

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