Indian Hotels Company (IHCL), India’s largest hospitality company, today announced a strategic partnership for its Taj InnerCircle – NeuPass platform with I AM STAR, the loyalty programme of Starhotels, Italy’s leading private hotel group by revenue.

Puneet Chhatwal, Managing Director and CEO, IHCL, said, “India–Europe travel is on the rise, driven by strong outbound demand and increasing global interest in India’s cultural and leisure experiences. Through this partnership with Starhotels, Taj InnerCircle – NeuPass extends its presence into key European markets, enabling members to access a wider network of hotels and benefits that enhance their overall travel journey.”

The collaboration brings together two hospitality groups with a shared commitment to distinctive service and authentic experiences for international travellers. Through the partnership, Taj InnerCircle – NeuPass members will gain access to exclusive savings on stays across select Starhotels properties, while I AM STAR members will benefit from an enhanced connection with IHCL’s growing portfolio across India and beyond.

Elisabetta Fabri, Starhotels’ President and CEO, added “This partnership represents a significant step in the international development of I AM STAR and reflects Starhotels’ commitment to creating ever more valuable experiences for our guests. Through our collaboration with IHCL’s Taj InnerCircle – NeuPass, we are further expanding the travel opportunities and benefits available to our members, while strengthening I AM STAR’s ability to attract new customers and provide access to an international network of outstanding destinations and properties.”

Members will enjoy reciprocal benefits including preferred rates, designed to enrich their stay with savings on accommodation, dining and spa experiences through authenticated journeys across all brand platforms. The partnership covers select hotels within IHCL’s operating portfolio globally across Taj, Claridges Collection, Brij, SeleQtions, Clarks, Gateway, Vivanta, Tree of Life, and amã Stays & Trails. These privileges will also extend across Starhotels Collezione and Starhotels Premium properties.