Kerala Tourism has unveiled a set of experiential products tailored to meet the demands of domestic and international travellers as the festival and winter holiday seasons kick in, ensuring visitors a quality time while engaging with the state’s mesmeric charm and famed hospitality.

Besides reinforcing its credentials as a globally acclaimed hospitable and safe destination, the state has come up with a slew of riveting experiences, including new locales, side-by-side the time-honoured backwaters, beaches and hill stations.

Through its strategic initiatives, Kerala has set a new model of sustainable and inclusive tourism development, Kerala Tourism Minister Shri P A Mohamed Riyas said in a message to the media session organised by Kerala Tourism Department as part of its ‘Network Kerala’ B2B Tourism Meet held at the Crowne Plaza, Okhla, in the city today.

“As a global brand, Kerala Tourism has made a paradigm shift by firmly positioning itself as an inclusive, experiential and regenerative destination that offers diverse choices to visitors in the length and breadth of the state,” says Shri Riyas.

Kerala Tourism’s Tourist Information Officer, Shri S Sreekumar, delivered a presentation highlighting the unique products and experiences of God’s Own Country.

The day-long event saw sellers from Kerala and buyers from the national capital come together to clinch business deals to promote the destination during the ongoing season. The event concluded with a cultural programme, showcasing the state’s diverse performing traditions.

Significantly, the current inbound season for Kerala coincides with the 6th Edition of the Kochi-Muziris Biennale, beginning on December 12. One of the world’s major contemporary art shows, featuring artists from around the globe, the event runs till March 31, 2026.

Also, the state recently unveiled a Vision Document that will serve as a template for tourism development, unlocking Kerala’s untapped potential as an ever-fascinating destination and bringing many best-kept secrets to the fore.
The vision document emphasises tourism business innovations and investments in related products, including wellness and adventure tourism, as well as harnessing the potential of heritage, cultural, and spiritual tourism.

The policy aims to transform Kerala into a complete digital and smart tourism ecosystem through integrated visitor management, smart ticketing, AR/VR (augmented/virtual reality) experiences, and analytics based on artificial intelligence.

New products and packages rolled out by the state have received a highly encouraging response at networking events and tourism fairs in major cities in India and abroad.

Similarly, Kerala Tourism earlier this month hosted India’s first Travel Literary Festival, ‘Yaanam 2025’, at the picturesque coastal town of Varkala near the state capital. The event drew top travel writers and social media influencers from across the world. Moved by the ambience and vibrancy of the three-day event, packed with engaging conversations, the participants wanted it to be an annual festival.

Kerala also stands out as the first state to adopt a focused woman-friendly tourism policy, further firming up its global standing as a safe and clean destination for women to travel and experience its diverse charms, including a hands-on feel for the cultural and livelihood traditions of village communities.

Of late, there has been an uptick in footfall of women tourists in the state, both as solo travellers and as part of all-woman group packages, many of which are conducted by women entrepreneurs themselves.

Kerala has also showcased its readiness to the world for Destination Weddings and Meetings, Incentives, Conferences and Exhibitions (MICE), both segments developed through robust partnerships with the tourism and hospitality industry.

The state’s premier tourism industry body, the Kerala Travel Mart (KTM) Society, in partnership with the government, held a Wedding and MICE Conclave in Kochi in August this year, which was attended by buyers from around the world.

With its spectacular landscapes, world-class facilities, and seamless blend of tradition and modernity, the state is attracting event planners, couples, and corporate clients seeking a distinctive, memorable experience.

The state has also built a strong reputation in sustainable and inclusive tourism through its globally recognised Responsible Tourism Mission Society, which has added a string of destinations in partnership with local communities.

Alongside the new projects, the state’s core assets, such as beaches, hill stations, houseboats, and backwaters, continue to elevate the overall visitors’ experience. These include village and plantation visits, stays at jungle resorts, homestays, Ayurveda-based wellness solutions, adventure activities, and countryside and heritage walks and treks to verdant hills.

The strategic initiatives in the tourism sector, a key contributor to the state’s gross domestic revenue, are evident in the sharp increase in footfalls over the last few years, which have surpassed pre-pandemic levels.

Planners have redesigned tourism infrastructure by adopting sustainable conservation models and implementing a modern design policy that enhances the visual appeal of public assets.

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