Wednesday, April 17, 2024

Magical Kenya has bagged the award for the ‘Best Adventure Destination’ at India’s Best Awards 2021, presented by leading publication – Travel + Leisure. Kenya’s win is attributed its  wide range of adventure activities  and experiences  as well as wildlife safari product that has made the destination known as the Safari Capital of the world.

Maasai Mara in Kenya is home to over 100 species of mammals including the Big Five, and 450 species of birds and the Mara also hosts one of nature’s greatest spectacles—the Great Wildebeest Migration. Besides safaris, one can enjoy bush breakfasts, sundowners, horseback riding, and village visits. Over 45 other national parks and 100 conservancies offer sensational game viewing chances on thrilling hot-air-balloon flights, safaris, and hikes, or right from accommodation area.

Addressing the big win, Ms Neeti Bhatia, Director, Intrepid Marketing & Communications expressed, “We are thankful to the Travel + Leisure India team for putting together a platform such as India’s Best Awards even during ongoing travel challenges. This win is definitely encouraging for us to continue directing our efforts towards endorsing the wide range of products of destination Kenya. The facets of adventure in Kenya however are not limited to enthralling wildlife, the destination also boasts of a rich marine life, trekking and biking activities, climbing Mt Kenya and an array of water sports thus making it a haven for adventure enthusiasts.” 

Indians continue to aspire to travel to Kenya to experience the thrill of the exotic expeditions and witness wildlife like nowhere else. To keep the brand visibility at its peak, KTB has executed multiple consumer campaigns in the past one year and is presently devising holistic plan encompassing a robust sales, marketing and communications outreach.



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