Korea Tourism Organization (KTO) has officially appointed Indian actress and celebrated media personality Ms Hina Khan as the Honorary Ambassador of Korea Tourism from India for the term May 2025 to April 2026. The official appointment ceremony was held on 9 May 2025 at the KTO Seoul Center (HiKr Ground).

With this appointment, Ms Hina Khan joins KTO’s mission to further enhance the visibility and appeal of Korea as a preferred travel destination among Indian travelers. Through her recent week-long familiarization (FAM) trip across Seoul, Gangwon-do, and Incheon, Ms. Hina Khan explored and showcased unique cultural experiences, Korean vegetarian cuisine, K-Drama filming locations, and K-Pop hotspots that resonate with the growing Hallyu (Korean Wave) fandom in India.

Mr. Myong Kil Yun, Regional Director—India & SAARC Countries, Korea Tourism Organization (KTO), said: “We are delighted to welcome Ms. Hina Khan as our Honorary Ambassador for Korea Tourism from India. Her remarkable connection with young audiences and vibrant storytelling style on social media make her an ideal representative to promote Korea’s dynamic and diverse offerings. We believe this partnership will open new doors for Indian travelers to experience Korea’s culture, food, and trends in a more personal and immersive way.”

Ms. Hina Khan expressed her delight: “It is a great honour to be appointed as the Honorary Ambassador of Korea Tourism. Korea has always fascinated me – from its beautiful landscapes and rich traditions to the global popularity of K-Drama and K-Pop. I am truly excited to continue to explore and share my journey through Korea with my audience and encourage more Indians to discover this wonderful destination.”

This collaboration is part of KTO India’s continued efforts to engage Indian audiences through curated travel content and theme-based promotions. Ms Hina Khan’s appointment marks a key milestone in promoting Korea as an accessible and culturally rich destination for Indian outbound travelers.

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