Rajasthan: A State Where Every Journey Tells a Story: Ravi Jain Road trip tourism is gaining popularity in Rajasthan. Well-maintained roads and highways have made travel more convenient. Tourists are now opting for long drives on popular routes like Jaipur-Jaisalmer, Udaipur-Mount Abu, and Ranthambore-Kumbhalgarh.

Tourism Secretary Shri Ravi Jain says Rajasthan is emerging as a top choice for domestic travelers due to its diverse tourism offerings, modern infrastructure, and progressive government policies. The rise of road trip tourism, concert tourism, weekend getaways, religious travel, and MICE events is contributing to the sector’s steady growth.

The variety Rajasthan offers makes it stand out. The state has once again set a new benchmark in domestic tourism. In just the first two months of the year, January and February, around 37.8 million domestic tourists visited Rajasthan. In 2024, over 230 million domestic travelers explored the state, highlighting that Rajasthan has become a year-round destination. Its rich cultural heritage, historic forts, natural beauty, and modern amenities have made it a preferred choice for travelers.

At the India Today Survey and Awards 2025, Jaipur’s Amer Fort was recognized as the Best Heritage Destination, Kumbhalgarh as the Best Mountain Destination, and Bikaner as the Best Culinary Destination. Tourism Secretary Jain notes that Rajasthan is a place where every journey weaves a new story, leaving visitors with unforgettable memories.

According to Shri Ravi Jain, Rajasthan is now a hub for tourism throughout the year. The government is working towards the overall development of tourist destinations to provide visitors with the best possible experience. Keeping in mind the evolving preferences of domestic travelers, the state is actively promoting religious tourism, weekend getaways, adventure tourism, and village tourism.

New destinations are being identified and developed in every district, creating job opportunities in rural areas and strengthening the local economy. The government is taking an all-inclusive approach to elevate tourism to new heights.

Emerging Trends: Religious Tourism and Weekend Getaways
Since the pandemic, new travel trends have emerged in domestic tourism. Religious tourism and weekend getaways have seen a sharp rise in popularity. Travel experiences based on themes such as Char Dham Yatra, handicraft village tours, Ayurveda and wellness tourism, eco-tourism, and rural tourism are witnessing growing interest.

Improved Infrastructure: Making Travel More Comfortable
The tourism department is continuously upgrading infrastructure across the state. Hotel services have been expanded, and road, transport, and guide facilities are being developed for easier access to tourist spots.

Jain shares that efforts are being made to enhance cleanliness, drinking water facilities, parking, and other essential services at tourist sites. Additionally, homestays and heritage properties are being promoted to give visitors a deeper experience of Rajasthan’s traditional lifestyle.

New Opportunities in MICE and Concert Tourism

Rajasthan is also gaining traction as a destination for Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism. Major corporate events, business summits, and international conferences are being hosted across different cities in the state.At the same time, Rajasthan is becoming a hub for concert tourism, drawing interest from young travelers.

Art, Culture, and Forest Departments Working Together to Boost Tourism
Tourism, art and culture, archaeology, and forest departments are collaborating to elevate Rajasthan’s tourism sector. Local folk artists, traditional craftsmen, and indigenous products are being integrated into tourism experiences, offering visitors more than just sightseeing. Jain mentions that the goal is to make Rajasthan not just a tourist destination but a place where every visitor takes home a unique experience. Art, culture, and wildlife are now key aspects of tourism, adding new dimensions to travel in the state.

Rajasthan Government’s Focus on Tourism
Tourism Secretary Ravi Jain states that the Rajasthan government, under the leadership of Deputy Chief Minister Diya Kumari, is fully committed to strengthening the tourism sector. The combined vision of the central and state governments is helping Rajasthan reach new heights.

Jain adds that efforts are underway to position Rajasthan on the global tourism map. The state is actively working on digital promotions, influencer marketing, participation in international travel marts and trade fairs, and diversifying tourism offerings.

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