AVIAREPS, the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food & beverage brands, today announced the appointment of Tom Fecke as Global Head of Cruise to grow its cruise division. Tom will oversee the cruise line department of AVIAREPS and will be responsible for expanding the company’s service portfolio for cruise lines worldwide.

With over 25 years of experience in the travel and cruise industry, Tom Fecke brings deep expertise in sales, marketing, and strategic development. He previously held sales and leadership roles at Travelport, Avis Rent a Car, Sabre, and RCL Cruises and was Secretary General of the Cruise Lines International Association (CLIA) in Brussels, where he lobbied for the interests of the European cruise industry. Tom joins AVIAREPS with a strong network and a proven track record of helping cruise lines grow their passenger numbers and boost sales.

The cruise industry experienced a strong global recovery following the pandemic, with passenger levels rising 6.8% in 2023 to surpass those of 2019 across all regions. In 2024, the global cruise market was valued at $8.9 billion and will grow to $18.4 billion by 2030. The data shows a compound annual growth rate (CAGR) of 12.9% from 2025 to 2030. Cruise lines worldwide are preparing to meet this demand, with 37 new ships currently in the order books at the yards until 2028. (Sources: CLIA, Horizon).

Under the management of Tom Fecke, AVIAREPS will expand its cruise representation department, offering market research, travel trade development, and PR, as well as sales and marketing activities. From organising trade shows and agent training to managing media relations and call centre support, AVIAREPS helps cruise operators strengthen their presence, grow their passenger numbers, and expand into new markets. AVIAREPS’ global coordination and strategy, paired with the extensive experience and local expertise of AVIAREPS regional cruise line experts, ensure the successful growth of cruise brands worldwide.

Thomas Drechsler, COO of Tourism at AVIAREPS: “The cruise industry is evolving, and so are the expectations of our partners. We aim to be more than a representative; we aspire to be a strategic partner that understands how to deliver measurable value in every market. Tom’s experience on both the cruise operator and association side adds a new dimension to our capabilities, and we are excited to have him lead this next phase of growth.”

Tom Fecke, Global Head of Cruise at AVIAREPS: “I’m very pleased to join AVIAREPS at a time when interest in cruising is clearly on the rise again. What drew me to the company is the combination of global presence and strong local expertise. It’s a powerful combination for cruise lines seeking to expand internationally. My goal is to work closely with our teams and our partners to tailor smart, practical solutions that deliver real results in their target markets.”

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