Monday, February 26, 2024

THRS (Travel and Hospitality Representation Services) has been appointed as the PR and Sales Representative for Alila Jabal Akhdar and Alila Hinu Bay, Oman, to promote the two iconic hotels in the Indian market. 

Alila Hotels – is a globally renowned collection of luxury hotels and resorts, spread across Asia, Middle East and USA. Alila Hinu Bay and Alila Jabal Akhdar in Oman are a testament to the brand’s commitment towards sustainability and are an exceptional blend of modern architecture with traditional elements, reflecting the unique aspects of the destinations Dhofar and Al Hajar, respectively. 

By partnering up with THRS, India’s leading representation company for luxury hospitality and tourism brands, the two remarkable hotels plan to build awareness, strategic visibility and enhance their market share in the Indian subcontinent. 

Nestled in a secluded spot along the serene southwest coast of Oman, Alila Hinu Bay presents the ultimate seaside sanctuary with a selection of villas and rooms that offer unobstructed views of the desert, lagoon or the mighty Arabian Sea. Here one can uncover the remarkable wildlife, cultural treasures of Mirbat, archaeological ruins of Sumhuram and more. Alila Jabal Akhdar, perched high amidst the majestic mountains of Al Hajar, offers a breath-taking retreat for nature enthusiasts, with a range of luxurious rooms and suites that showcase panoramic views of the stunning rugged landscape. Travellers here can indulge in a myriad of experiences like guided treks along the picturesque trails, exhilarating cliff edge dining and beyond.

While addressing the alliance with THRS,  Mr. Joakim Velinder, Cluster Director, Alila Hotels, said “We are thrilled to have THRS as our representation partner for Alila Hinu Bay and Alila Jabal Akhdar in the Indian subcontinent. With their extensive network and deep understanding of the region, we are confident that THRS will effectively position our hotels in Oman amongst the right audience creating distinct visibility. We are looking forward to showcase the unmatched experiences that await Indian travellers at these unexplored destinations.”

Yeishan Goel, Group CEO, THRS, said, “THRS is honoured to be chosen as the exclusive representation partner for Alila Hinu Bay and Alila Jabal Akhdar in India. We are stoked to showcase these exceptional properties to the discerning Indian travellers who are continuously seeking significant experiential journeys and introduce them to the stunning   landscapes of Oman. This partnership perfectly aligns with our commitment to promote unique and culturally rich destinations. We are confident that our strategic representation will maximize Alila’s market presence and contribute to their continued success.” 

The Indian outbound travel market is experiencing rapid growth and luxury tourism plays a pivotal role in driving this expansion. Over the recent years, there is an increased demand for experiential luxury travel amongst discerning Indian travellers. This has not only contributed to the country’s economy but has also established India as a key market in the global travel and tourism industry, attracting attention from global luxury hospitality brands. 


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