With the signing of two hotels in Coorg, Radisson Hotel Group has officially entered the destination. Using the Radisson Individuals Premier name, the group will build Purple Palms Resort & Spa Coorg and Purple Mist Resort & Spa Coorg.

There will be a total of 102 rooms at the Purple Mist Resort & Spa Coorg, including 98 regular rooms and 4 suites. A spa, fitness center, banquet halls, lobby lounge, and restaurant serving food all day are all part of the resort. With 78 rooms, two restaurants, a banquet hall, a boardroom, a gym, and a spa, the Purple Palms Resort & Spa Coorg will be rebranded and repositioned under the same name.

Both sites provide easy access to major airports and train links, and are located off the Madikeri-Mysore Road. They provide connectivity to Bengaluru, Mysore, and Mangalore. The location is still popular for weddings, corporate retreats, and leisure trips.

The signing of this agreement allows us to join the Coorg market with a unique strategy, which will enable us to achieve significant growth in a highly competitive leisure sector,” stated Nikhil Sharma, Managing Director and Chief Operating Officer of the Radisson Hotel Group in South Asia. We can combine our strengths as an independent resort and a venue for large-format events thanks to our dual-resort strategy. These kinds of solutions let us capitalise on the adaptability of our Radisson Individuals Premier brand and solidify our position in growing leisure areas, where demand is shifting towards more experience and destination-led vacations.

According to Davashish Srivastava, Senior Director of Development for South Asia at Radisson Hotel Group, “RHG’s advent to Coorg marks the successful implementation of our strategy to spread across key business & leisure destinations of South India.” We can speed up our expansion plans with a resort that is ready to open at a top leisure location, where we can reach more customers and cater to all their needs. The dual signing also provides a great opportunity for the ownership to take advantage of RHG’s well-known brand and powerful distribution network.

The managing partner of SLN Hotels & Resorts, N. Viswanathan, expressed his delight at the opportunity to work with Radisson Hotel Group on this historic project in Coorg. Our goal is to build first-rate infrastructure and standards into a hospitality offering that showcases the destination’s stunning natural scenery. We are confident that this project will transform Coorg’s hospitality scene and make it the go-to spot for both small-group getaways and massive parties, thanks to the two adjacent resorts.

Image Credit: Hotelier India