The multi-strategy private equity group Siguler Guff, which manages over $18 billion in assets, has made a strategic expansion investment of $40 million in Trimex Foods Private Limited. Trimex hopes to use this investment, its first institutional capital raising, to fund its expansion throughout India.

International restaurant chains PAUL, Cinnabon, and Chili’s Grill & Bar have made Trimex Foods, which it founded in 2010, its sole franchise partner in India. Over fifty eateries and bakery-cafés in thirteen different locations are under the company’s management at the moment.

Trimex plans to use the newly raised funds to bring new foreign brands to the Indian market and to broaden its current portfolio across the nation.

“Consumers are increasingly gravitating toward globally recognised dining experiences,” stated Shaun Khubchandani, Partner and Co-Portfolio Manager at Siguler Guff, when asked about the current state of India’s food services business.

An impressive, scalable, multi-brand platform with top-notch execution and a dedicated customer base has been constructed over the last fifteen years. “We are thrilled to be a part of Trimex’s journey to create a top-tier, long-lasting consumer franchise in the restaurant industry. Our goal is to help them expand their success worldwide,” he continued.

Trimex Foods is pleased to announce Siguler Guff as a new partner, according to a company representative. We have been committed to creating a platform that consistently provides Indian consumers with world-class dining experiences from the beginning of our company. For our next stage of growth, Siguler Guff is an ideal partner due to their worldwide knowledge and history of working with consumer firms in developing areas.

Strong long-term consumer demand is anticipated in India’s organised food services sector, which is attracting increasing investor interest.

Image Credit: Hotelier India