Saudi Arabia is a relatively new destination on the global stage. But pitching itself as the authentic home of Arabia, the country now offers unique, diverse, and unparalleled experiences, a land of natural assets, rich culture and heritage, and adventure. In February, the ‘Journeys in Arabia webinar brought together local travel trade partners for an opportunity to hear from thought leaders and experts in the tourism industry. Along with that, Saudi Arabia has been promoting its destinations on a larger scale, with improved statistics and goals. Here comes a healthy conversation with Saudi Arabia, exploring the tourism industry’s different angles and critical answers.