The Union Budget for the year 2023 came up along with its hits and SMT Nirmala Sitaraman, Finance Minister, Government of India spoke on the launching dais quoting, “The country offers an immense attraction for domestic as well as foreign tourists. There is a large potential to be tapped into tourism. The sector holds huge opportunities for jobs and entrepreneurship for youth in particular. 50 tourist destinations will be selected through challenge mode to be developed as a whole package for domestic and international tourism.”
Some of the key highlights that budget 23’ brought for the tourism industry will be focused upon the areas of infrastructure, setups of ‘Unity Mall’ in capital cities, developments for the domestic and international movements of travelers, better occupational and entrepreneurship opportunities, village tourism with better connectivity and programs.
The promotion of the tourism sector is another centerpiece of the budget this year. Promotion will be on ‘mission mode’ as the popular destinations will be put forth in jeweled promotions and marketing of ‘One District, One product.’
Prime Minister Narendra Modi while addressing a webinar post on the budget diaries added his benign thoughts on developing theme-based tourist spots. He further added, “This year’s Budget focuses on the holistic development of the destinations.” The ‘mission mode’ caters to the top 50 destinations that will be the center of the development, applications for tourists, promoting the retailment of the outlets of handicrafts, and products with geographical indications (GI) status.
Sri Arvind Sigh, Principal Secretary, Department of Tourism, Government of India while concluding a two-day Chintan Shivir screening “‘Tourism in Mission Mode: Convergence and Public Private Partnership’, organized by the Ministry of Tourism emphasizing discussions that were productive and included the active involvement of States, Industry Associations, and Industry leaders on a wide variety of issues affecting and providing prospects for the growth of the tourist sector, added on the impending first global tourism investors summit and the important contributions made by stakeholders to further the goal of expansion in India’s tourism industry.
Post the pandemic gloom, the tourism realm is on a vigorous pursuit to boost its tangents like never before. Every day we are coming across new ideas, new developments, initiatives, and norms being passed on with an intention to drive the industry to the justice of its potential that has been at a halt but is now booming the market and traveling to new heights domestically and internationally.