The Madhya Pradesh Travel Mart (MPTM) 2025 concluded its three-day run (October 11–13) at the Kushabhau Thakre International Convention Centre (Minto Hall), Bhopal, with exceptional momentum across trade, investment, and brand-building. In a clear signal of market confidence, the Mart clocked 8,998 B2B meetings over two days (Day 1: 4,384; Day 2: 4,614), while a series of policy-forward announcements and partnerships positioned the state as a holistic destination for tourism, film, weddings, and MICE.

The Mart welcomed more than 100 international tour operators from 27 countries, along with delegates from leading Indian states, hoteliers, investors, and influencers, bringing the total number of participants to over 700. During the closing ceremony, the judges recognised several exhibitors for their contributions. Shambhala Resort in Bhopal snagged First Prize for Best Stall, Yar Nagar Jungle Resort in Budhni earned Second Prize, and Enchanting Madhya Pradesh in Gwalior claimed Third Prize. Additionally, we recognised sponsors such as Gramstay and various homestay operators for their significant contributions.
Leadership Signals & Industry Confidence

Minister of State (Independent Charge), Tourism, Culture and Religious Trusts & Endowments, Shri Dharmendra Bhav Singh Lodhi underlined the state’s rising global identity in tourism—crediting diverse natural wealth, spiritual circuits, wildlife, and heritage—while thanking Hon’ble Chief Minister Dr Mohan Yadav for policy support that is catalysing growth. Shri Sheo Shekhar Shukla, Additional Chief Secretary (Tourism, Culture, Home & Religious Trusts & Endowments) and Managing Director, MP Tourism Board, said the Mart successfully realised the vision of bringing all stakeholders onto one platform, urging the trade to send more visitors to Madhya Pradesh. Additional Managing Director Ms. Bidisha Mukherjee highlighted the role of roadshows, regional conclaves, familiarisation trips, and influencer meets in driving the Mart’s success and spotlighting MP’s multi-vertical strength—Film, MICE & Wedding, and Ecotourism.

Film, Weddings & Creative Economy: A Strategic Push

At a marquee session—”The Future of Film Sector in Madhya Pradesh: From Reel to Real Growth”—speakers emphasised MP’s film-friendly policy, single-window ease, and cinematic locations. Key sentiments included:

“Madhya Pradesh is a film city in itself.” — Shri Sheo Shekhar Shukla
“Madhya Pradesh is the nursery of talent.” — Actor Gajraj Rao
“Coming to Madhya Pradesh feels like coming home.” — Actress Sunita Rajwar
“All script elements exist in Madhya Pradesh.” — Director Vishal Furia
“Working with MP’s artists is a privilege.” — Swanand Kirkire
Producer Monisha Advani (Emmay Entertainment) lauded local talent and an enabling ecosystem that is attracting global productions.

Chief Minister Dr. Mohan Yadav also met leading investors, film producers (including Ms. Ekta Kapoor), and global stakeholders to position MP as a preferred hub for film and wedding tourism—reinforced by participation from IHCL, Jet Serve Aviation, Atmosphere Core, The Postcard Hotel, Treasure Group, MRVH Resorts, The Malwa Club & Resorts, Orbit Resorts, and leading wedding industry voices.

Big Announcements & Partnerships

Annualization of MPTM: As per the vision of Hon’ble Chief Minister Dr. Mohan Yadav, MPTM will be held every year on October 11–13 in Bhopal at the same venue.
Investment Momentum: ₹3,665 crore worth of investment proposals received during the Mart.
MoU with ASI: For enhanced visitor experiences and the preservation of ASI-protected monuments—a heritage-forward collaboration to elevate world-class facilities.
Balaji Telefilms MoU: Investment of ₹50 crore over five years toward web series, films, and documentaries in MP, strengthening the state’s film-production ecosystem and spotlighting local talent.
“The Sitarist” TVC Launch: A new TV commercial featuring Anoushka Shankar—a soulful journey through Orchha, Mandu, and Maheshwar—deepening MP’s emotional brand connect with audiences.

Tent City Projects:

With EaseMyTrip at Hanuwantiya, Mandu, Tamia (minimum 50 luxury tents each; land/air/water-based adventure; 5-year term).
With Aagman India Travel at Orchha (minimum 50 tents; multi-adventure experiences; 5-year term).

Regional Helicopter Services (3 Sectors):

Sector 1 (Trans Bharat Aviation Pvt. Ltd.): Indore–Ujjain–Omkareshwar–Mandu–Maheshwar–Gandhi Sagar–Bhopal–Jabalpur.
Sector 2: Bhopal–Madhai–Pachmarhi–Tamia–Chhindwara–Sanchi –Jabalpur.
Sector 3 (Jet Serve Aviation Pvt. Ltd.): Jabalpur–Bandhavgarh–Kanha–Chitrakoot–Pench–Dindori–Bhopal–Indore.

Letters of Award (Tourism Projects ₹386 crore):

Indore Treasure Town Pvt. Ltd. to develop:

A luxury golf & wellness resort near Sanchi (Ninod, Raisen; ₹246 crore, 70.707 ha; 217 rooms/villas, convention centre, 18-hole course).
A resort at Nazarpura Island on Indira Sagar Reservoir (Khandwa; ₹140 crore, 17.57 ha; 106 rooms, water sports, wellness).
Narmada Cruise Project: Cultural & spiritual cruise from Meghnath Ghat (Dhar) to the Statue of Unity (Gujarat)—Letters of Acceptance to Jungle Camps India, Knowledge Marine & Engineering Works Ltd., Absolute Tech Management LLP, Seina Infotainment Pvt. Ltd. (Indore), and Htch Pvt. Ltd.

Eco & Digital Partnerships:

MoU with Atavi Bird Foundation (Bengaluru) to promote bird tourism.
Curly Tales partnership to scale digital storytelling and influencer-led outreach.

B2B Engine: Scale, Quality & Hybrid Access

MPTM’s B2B programme—hosted at MVM Grounds—created a high-density marketplace for buyers and sellers:

Meetings: 8,998 B2B interactions; 135 seller stalls; 87 international tour operators; strong media and influencer presence.
Hybrid Format: Virtual meeting facilities extended access to global buyers unable to travel, boosting reach and conversion potential.
Brand Participation: Taj, Hyatt, Marriott, Chandela Hotels, plus leading resorts (Jungle Camp India, Singee Nova, Tathastu Resorts, Bagh Vilas). Heritage hotels (Jehan Numa, Amar Mahal, Orchha) and homestays showcased community-based tourism models.
Tech & Experiences: VR demos (“Aankhon Dekhi”), live temple viewing, culinary showcases led by Chef Manjit Gill, and the ‘Village Vibes’ pavilion for rural crafts and sustainable tourism.

Policy, Connectivity & Market Readiness

Sector leaders—from Air India, IHCL, The Postcard Hotel, Yatra.com, TAAI, and the MP Ecotourism Development Board—concurred on MP’s unique value stack: rich wildlife, heritage, festivals, spiritual circuits, a supportive policy architecture, and fast-improving air connectivity. Discussion highlights included ultra-luxury wildlife lodges, digital discovery, golf tourism near Sanchi, and an ecotourism model that reinvests revenues into conservation and community development.

Rural Entrepreneurship in Focus

Chief Secretary Shri Anurag Jain inaugurated the B2B Event & Exhibition and the “Village Vibes” showcase—featuring Maa Ki Rasoi, block printing, Chanderi weaving, live Gond painting, and more. He engaged with homestay entrepreneurs (Vanraj, Palash Villa Pench, Jyamshi, Vedika Hill, Grand Narmada) and international buyers, underscoring the role of rural tourism in job creation and inclusive growth.

The Takeaway

With record B2B engagement, multi-crore investments, new aviation links, heritage partnerships, film and wedding tourism catalysts, and an annualised Mart calendar, Madhya Pradesh has doubled down on its identity as the Heart of Incredible India—a destination where heritage, nature, creativity, and hospitality converge to drive sustained growth.

Meta description (SEO): “MPTM 2025 in Bhopal wrapped with 8,998 B2B meetings, big-ticket MoUs, new TVC ‘The Sitarist’ with Anoushka Shankar, helicopter routes, cruise and tent city projects—cementing MP’s global tourism pitch.”

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