Kerala Tourism is the top state tourism website in terms of number of visitors in the country during the 2024-25 financial year, surpassing the Union Government’s ‘Incredible India’ website, which occupies second place, according to analytics company SimilarWeb.

Additionally, keralatourism.org is ranked second among travel and tourism sites in the global rankings. The site further came second in the category of tourism industry. Thailand’s Tourism emerged first in all three global rankings. Vietnam, Incredible India, and Indonesia occupy the third, fourth and fifth positions respectively.

Launched in 2007, Similarweb.com is recognised worldwide for analysing web traffic. According to Google analysis, six million users made 7.9 million visits to the Kerala Tourism website during 2024-25. Together, they viewed more than 15 million web pages.

Tourism and Public Works Minister Shri P.A. Mohamed Riyas said the website’s feat underscored Kerala’s recognition as a global tourism destination. “Such is our acceptance among tourists,” he noted. “On recognising the importance of digital promotion in tourism development, Kerala Tourism is implementing innovative projects and products by catering to the changing tastes of travelers. The attractively-designed website provides comprehensive information about tourism activities in the state.”

Around 5.8 million customers reached the Kerala Tourism site through search. More than one million people reached the site by typing keralatourism.org, while close to nearly one million visitors arrived through advertisements. Visitors from about 200 countries visit the website. Apart from the home page, many visitors access pages such as accommodation facilities, tourist destinations, tour packages, heli-tourism, wedding destinations, a festival calendar, a Theyyam calendar, and yoga.

The website features over 100,000 pages, showcasing high-resolution images, engaging videos, and a visually appealing layout. It also features a travel planner, live webcasts and e-newsletters.

Available in over 20 languages, the Kerala Tourism website is a comprehensive digital guide that showcases the state’s unique attractions, culture, and travel offerings. The website is designed and maintained by Invis Private Limited, the official IT solution partner of Kerala Tourism.

The experts have recognised the Kerala Tour as one of the top 10 tourism websites in the Asia-Pacific and Middle East regions. The site recorded nearly 10 million visitors and over 20 million page views during the 2023-24 period.

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