Finnair, the leading Nordic airline, has made aviation history by becoming the first airline globally to create a ‘Native Order’ using Amadeus technology—marking a major leap forward in the digital transformation of air travel.

The milestone was achieved when Finnair CEO Turkka Kuusisto booked a flight from the airline’s Helsinki hub to London Heathrow on Finnair.com, Finland’s largest eCommerce platform. This marked the world’s first successful creation of a Native Order, signaling the shift from legacy systems like Passenger Name Records (PNRs) to a modern, retail-oriented Offers and Orders model.

This move is part of Finnair’s broader digital strategy and aligns with the IATA One Order initiative, aimed at simplifying airline retailing by merging booking, ticketing, and service information into a single, integrated customer order.

Finnair partnered with Amadeus to bring this innovation to life as the launch customer for Amadeus Nevio, a next-generation offer-and-order solution built on modular and open technology. The partnership underscores both companies’ commitment to reimagining the air travel experience through cutting-edge technology.

A Milestone in Airline Retailing

Native Orders consolidate customer information—flights, services, preferences, and personal data—into a unified record. This streamlined approach enables greater flexibility, faster processing, and personalized experiences across the customer journey.

Tiina Vesterinen, Finnair’s VP of Digital Customer and Revenue, stated: “The move to Offers and Orders supports our goal of modern retailing, allowing us to create dynamic product bundles, drive ancillary sales, and offer customers more relevant and personalized services. This is not just a technology transformation—it’s a fundamental business shift that allows us to rethink how we serve our customers digitally.”

Cyril Tetaz, EVP of Airline Solutions at Amadeus, added: “This is a significant step forward in traveler-centric retailing. By introducing a single order management system, we bring the ‘shopping basket’ concept to air travel, allowing all services—air, hotel, transfers—to be managed in one place. This innovation enables truly connected journeys and reflects our shared vision with Finnair to lead the future of travel.”

Driving Industry-Wide Change

Finnair has been at the forefront of adopting New Distribution Capabilities (NDC) and investing in direct channels to better meet evolving traveler needs. The Native Order launch is the next phase in that evolution, with future developments expected to bring even more value to customers and the airline’s operations.

By embracing Native Orders, Finnair is not just upgrading its technology—it is redefining the air travel experience, empowering customers with simplicity, personalization, and control.

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