Wednesday, January 15, 2025

Cleartrip, a Flipkart company, has teamed up with acclaimed author Chetan Bhagat to unveil Genius Travel Discount Hacks by a Genius, a witty and practical self-help guide designed to empower travellers with the smartest hacks to save big on travel bookings.

In a unique campaign, Chetan Bhagat takes centre stage as a celebrated storyteller and the ultimate travel hack expert. With his charm and humour, Bhagat shares ingenious ways to optimise travel budgets, highlighting how customers can use Cleartrip’s innovative SuperCoins feature.

The campaign includes an engaging video and the launch of the travel hacks book, both of which promise to redefine how people approach travel planning. Through this collaboration, Cleartrip reinforces its commitment to making travel more innovative, more accessible, and budget-friendly for everyone.

Commenting on the ad campaign, Tavleen Bhatia, Chief Marketing Officer, Cleartrip, stated, “Our aim has always been to simplify travel and offer maximum value to our customers. In collaboration with Chetan Bhagat, this campaign highlights how our SuperCoins feature is a straightforward way to get discounts. The book serves as a humorous guide for those still seeking other ways to save on travel. This initiative perfectly blends our unique offerings with Chetan’s distinctive style.

Chetan Bhagat added, “This book is my magnum opus—a masterpiece of absurdity. If you’re not using SuperCoins on Cleartrip, these hacks might be your last hope. But honestly, save yourself the trouble—SuperCoins are a no-brainer.

The campaign is live, and travellers can explore the book, watch the video, and save big with SuperCoins on Cleartrip.



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