Adi Holidays joins the One Above Global DMC network as its UAE division. This establishes the network’s first Gulf footprint. It marks a defining moment in building India’s most trusted B2B DMC platform across the region.

One Above Global DMC Network is a B2B-only destination management company built for the Indian travel trade. Today, it announces a landmark merger with Adi Holidays, one of the UAE’s most respected ground services operators for Indian outbound travel.

Effective June 2026, Adi Holidays has joined the One Above Global DMC network. It now operates as its UAE division. Operations are headquartered in Dubai and extend across the UAE. Masroor Ahmad Khan (Mak) leads this as One Above Global DMC (Powered by Adi Holidays).

This merger does more than add a destination. It places India’s most relationship-driven B2B DMC network at the heart of the Gulf. The network is backed by owned infrastructure, decades of trade trust, and a leader known in the industry for over two decades.

The Man Behind Adi Holidays — A One Above Global DMC Company

Masroor Ahmad Khan — Simply Known as Mak

His name in the travel trade is not Masroor Ahmad Khan — it’s Mak. A name earned across 24 uninterrupted years, beginning in 2002 at SOTC Travel Limited — one of India’s most prestigious travel organisations — where he spent 13 years rising from a travel agency sales executive to Vice President, heading the North India and East India Leisure Business.

During his SOTC tenure, Mak delivered 100% year-on-year growth across both regions — consistently ranking among the top performers nationwide and earning recognition for premium performance each year. The trade relationships he built at SOTC remain on the bedrock of his professional identity to this day.

Mak first worked alongside Irshad Dadan at SOTC. Irshad is now the Founder & CEO of One Above Global DMC Network. At SOTC, Mak led front-line sales while Irshad handled operations. Their professional bond, forged over two decades, has now culminated in this merger.

In 2015, Mak stepped into entrepreneurship. He joined VisaWale.com as a partner and built their DMC vertical under the Adi Holidays brand. He ran group departures across Europe, the Middle East, Malaysia, and Hong Kong. After Mak left, VisaWale launched DMC Bazaar to fill the void — a quiet testament to his achievements.

Post-pandemic, Mak founded Adi Holidays as an independent, UAE-focused DMC with proprietary infrastructure — an owned Dubai office, an owned transportation fleet, and preferred hotel contracting — providing Indian travel agents with a controlled, premium, end-to-end ground experience across the UAE that few DMCs in the market can match.

As Director, Mak oversees five destinations within the One Above network. These are the UAE (flagship), Mauritius, Bali, Vietnam, and Europe. He manages sales, operations, and ground handling across each location.

“In travel, my nickname Mak is more popular than my full name. The trade knows me — and the relationships behind that name span 24 years. With One Above, we take that trust across the entire UAE and, in time, the Gulf.”

— Masroor Ahmad Khan (Mak), Director — One Above Global DMC (Powered by Adi Holidays)

The Strategic Merger — Why This. Why Now.

The UAE is the UAE’s single largest outbound destination for Indian travel agents. It is also a market where trust in ground operations has long been fragile — where the gap between what was promised at the booking desk and what was delivered on the ground has cost agents dearly.

One Above Global DMC (Powered by Adi Holidays) closes that gap — not just in Dubai but across the UAE — with a clear roadmap to extend the One Above standard across the broader Gulf region.

Mak leads the division, supported by owned assets, direct hotel contracting, and two decades of relationships. This is not an outsourced arrangement. It is a fully integrated UAE division within the One Above network, governed by one non-negotiable standard: Indian Hospitality at International Grounds.

This merger is also a reunion. Irshad Dadan and Mak have a professional relationship stretching back to their SOTC years. Their friendship and trust run deeper than a business agreement. Together, they are not just building a DMC network — they are building a movement.

“The UAE has always been the most important outbound market for the Indian travel agent. With Mak’s legacy, Adi Holidays’ owned infrastructure, and our shared history, we are not adding a destination. We are planting the One Above standard in the Gulf. This is the beginning of our Gulf chapter.”

— Irshad Dadan, Founder & CEO — One Above Global DMC Network

For the Indian Travel Agent — What This Means for You

Every agent who has sent a group to the UAE knows the anxiety. One Above Global DMC, Powered by Adi Holidays, aims to end it.

We offer a dedicated transportation fleet owned and operated by us, ensuring seamless travel logistics across the UAE without depending on third-party operators.

Agents benefit from our preferred contracting rates, offering highly competitive pricing while upholding quality standards for every client.

We provide expertise across MICE, premium FIT, honeymoons, and group departures—delivering comprehensive solutions under a single, accountable partner for agents.

Your clients receive standard Indian-language support, itineraries sensitive to cultural nuances, and customised meal preferences for maximum satisfaction.

Enjoy seamless integration with One Above’s B2B-only network, which means agents have a single dedicated point of contact for the entire client journey.

We are strictly B2B—no direct-to-consumer sales, no retail, and no bypassing the agent—assuring agents of exclusive support at every step.