SOTC Travel, a leading omnichannel Travel and Tourism Company, has strengthened its presence in East India with the launch of its latest outlet in B.T Road, Kolkata. This strategic expansion underscores the Company’s focus on deepening its regional footprint across high-potential metros, tier-1 & 2 markets.

B.T. Road, one of Kolkata’s prominent and rapidly developing residential-commercial corridors, offers access to a diverse customer base of families, professionals, entrepreneurs and young travellers seeking domestic and international holidays. The store’s strategic location strengthens SOTC Travel’s presence in a key metro market, enabling deeper customer engagement and personalized end-to-end holiday solutions.

With its integrated omnichannel model, SOTC continues to strengthen its position as India’s favorite travel partner. By seamlessly integrating its retail network with digital platforms, the Company enables customers to engage across multiple touchpoints. Serving multigenerational families, couples, GenS (seniors), millennials and GenZ, SOTC continues to deliver experiences aligned with evolving travel preferences while expanding its regional connect across Indian markets.

Spiritual tourism continues to witness strong demand through SOTC’s Darshans portfolio, including the Kailash Mansarovar Yatra, Do Dham, Char Dham Yatra and Vaishnodevi Yatra. Alongside faith-based travel, travellers are increasingly opting for immersive holidays such as luxury cruises, Antarctica expeditions, Northern Lights journeys and adventure getaways. The Company is also seeing encouraging response to its Exclusive Bengali Durga Puja Special departures under Biswa Sera Darshan, featuring curated international and domestic itineraries for Bengali travellers.

To further enhance traveller confidence, we have introduced TravSure — a pioneering initiative to redefine travel protection. It is designed to meet the realities of modern travel and ensure our customers feel secure wherever they go. In addition, we also offer value-added protections such as visa rejection cover, further safeguarding travellers against unforeseen financial risks.

Rakesh Bawa, Senior Vice President & Head – Holidays, SOTC Travel Limited, said “West Bengal continues to be an important source market for SOTC Travel, witnessing strong demand for both domestic and international holidays across customer segments. Our expansion in Kolkata with the launch of our new outlet at B.T. Road reflects our strategic focus on strengthening our presence in high-potential metro markets and enhancing accessibility for our customers. B.T. Road’s growing residential and commercial landscape presents significant opportunities to engage with a diverse and evolving traveller base seeking personalized and experience-led holidays. Through our omnichannel approach, we remain committed to offering customers seamless service, expert guidance and a wide range of curated travel experiences. My team and I look forward to welcoming customers at our new B.T. Road outlet and helping them create memorable travel journeys.”