AUM Premium’s new line of one-litre bottles of Himalayan spring water, The Affirmation Collection, includes printed affirmations with the goal of incorporating wellness messaging into regular hydration practices.

Among the twelve affirmations included on the bottles are “Wealth has already chosen my name” and “I have everything the universe offers.” The effort, according to the firm, aims to promote thoughtful consumption and establish a connection between hydration and conscious thought.

The power of manifestation is something I wholeheartedly believe in. According to Jagriti Motwani, founder and CEO of AUM Premium, “clarity of intention is half the work.” This lesson was learned while building AUM Premium from the bottom up. On a daily basis, everyone reaches for water. I wished there was more to that moment than only becoming hydrated. It was from that conviction that the Affirmation Collection was born.

Launches like this one are a reflection of the rising demand for wellness-oriented lifestyle goods and customised everyday experiences. The line is being marketed by the company as a versatile gift choice in addition to a daily hydration product.

The water used by AUM Premium comes from springs in the Himalayas. Calcium, magnesium, and potassium are just a few of the minerals that the water naturally contains.

Through its direct-to-consumer website and e-commerce platforms like Shopify, the brand is today accessible across over 16,000 pin codes in India.

Image Credit: Restaurant India