ITA Airways has announced the signing of a new long-term agreement with Travelport, a global technology company that manages bookings for hundreds of thousands of travel service providers worldwide, to enable the future distribution of New Distribution Capability (NDC) content.

ITA Airways has embarked on the path of NDC technology to offer increasingly advanced customer experience and to more comprehensively control its retailing. Travelport’s technology is essential to enable ITA Airways to deliver the best to the agency community and its customers by adopting Lufthansa Group’s distribution approach.

Once this innovation is implemented, LHG NDC member agencies using Travelport+ will gain simplified access to ITA Airways’ NDC offerings, including ancillary services. Travelport’s NDC solution will allow BSP/ARC travel agencies – with ticketing authority from ITA Airways – to seamlessly make and manage NDC bookings with the Company.

“We have chosen to adopt NDC technology so that our customers can benefit from an increasingly rich experience, maintaining control of our retailing and innovating our distribution capabilities. With Travelport’s help, ITA Airways intends to offer the best of its products to customers and the agency community, key partners in achieving our business goals”, said Emiliana Limosani, Chief Commercial, Network & Incentive Management Officer at ITA Airways.

Travelport’s end-to-end NDC solutions are designed to enable modern retail experiences, so agents and travelers can easily understand and compare deals, book the best options, and manage NDC bookings with partners. Additionally, Travelport’s AI-powered Content Curation Layer (CCL) and Content Optimizer capabilities enhance the search process in Travelport+ by quickly and easily returning intelligent, relevant, personalized, and enriched NDC and non-NDC content.

“We are committed to being the best multi-source content aggregator in the industry, meaning NDC content available in Travelport+ must be easy to consume, compare, and serve”, said Damian Hickey, Global Head of Travel Partners at Travelport.

“Our partnership with ITA Airways is focused on delivering NDCs in a retail-ready manner so that our agency’s customers can easily access more personalized offers, showcasing the best options to travelers and creating seamless retail experiences.” Damian Hickey, Global Head of Travel Partners at Travelport.