In its most recent annual report, Wow Momo Foods Pvt Ltd. revealed plans to open 200 outlets in the fiscal year 2025–26. The brand has become the undisputed leader in India’s organised momo category, with over 850 shops spread across 90+ cities.

From its humble beginnings as a single store in Kolkata in 2008, the chain expanded over the past fiscal year, opening a new location every 36 hours.

A combination of factors, including an increasing middle class, more disposable income, and a general trend away from eating in restaurants, has been driving consumer demand in India’s food service industry, which has provided the impetus for the rise. Wow Momo Pvt Ltd has invested in its supply chain and technology to improve the consistency of their products and the quality of their large-scale deliveries. They have also expanded their shop network to bring them closer to consumers in important markets. In a press statement, the company stated its goal of achieving 1200 crore revenue by 2027. These figures indicate true consumer pull, not merely real estate expansion.

The brand’s strategy of fostering category development was further reinforced last year with the introduction of new product forms and menu improvements. Many direct jobs were generated around the country as a result of the 200-store growth, including positions in store operations, supply chain, and backend support.

Impressive 200 stores and 40 new cities in one fiscal year is something to be proud of, but what it truly reflects is the level of execution throughout our team and supply chain’, commented Sagar Daryani, co-founder and CEO of Wow Momo Foods Pvt Ltd, in response to the achievement. The customer feedback has confirmed our efforts to improve the quality of our products, the dining experience, and the speed of our service. With a stronger emphasis on tier-2 and tier-3 markets where we perceive substantial headroom, we intend to open an additional 150 to 200 stores in FY 2026-27. As we delve farther into these markets, we are likewise increasing our investments in technology.