A senior-level appointment has taken place within the marketing and communications structure of the tourism brands operating under Gürok Group, one of Turkey’s leading private sector conglomerates. Duygu Tatar, currently serving as Senior Cluster Director of Marketing Communications at JOALI, has been appointed Group Tourism Director of Brand and Marketing Communications.

In addition to her current role, Duygu will now oversee the brand and marketing communications strategies of JOALI, as well as Ali Bey Hotels & Resorts; an established brand with nearly 35 years of experience in the tourism sector and BIJAL, positioned as the first villa hotel concept in the Mediterranean.

With over 15 years of experience in marketing and communications, Duygu Tatar began her career at LAV, a brand within Gürok Group. She has played an active role in managing the marketing and communication processes of JOALI Maldives and JOALI BEING for many years, contributing significantly to positioning JOALI as a globally recognized luxury brand.

Throughout her tenure, Duygu has been instrumental in JOALI’s international achievements, including its recognition among Asia’s best resorts and its inclusion in prestigious global lists of the world’s most luxurious hotels. She has also contributed to the concept development and brand design of award-winning restaurant concepts within the resort.

Inspired by the French joie de vivre — the joy of living — JOALI is a lifestyle brand that celebrates art, design, and transformative living, rooted in sharing joy through travel and meaningful experiences.
At the heart of the portfolio is JOALI Maldives, a celebration of the Joy of Creative Living. Conceived as a living gallery, the island brings together expressive architecture, story-driven cuisine, and intuitive service, with art and design woven seamlessly into every detail to create moments of playful luxury and imagination.

Complementing this vision is JOALI BEING, which celebrates the Joy of Well-Living. Guided by the Four Pillars of Mind, Skin, Microbiome, and Energy, and rooted in biophilic design, the island unites ancient wisdom with modern science to offer deeply personalised pathways to renewal.

For JOALI, the appointment marks a natural evolution, deepening the brand’s global presence under the leadership of Duygu who has been instrumental in shaping it from the very beginning.