KLAW Snacks announced the launch of its latest innovation — KLAW Super Sprout Sticks, expanding its
portfolio of bold, flavour-packed, and better-for-you snacks. Launched after the success of KLAW
Supergrains Puffs, the new Super Sprout Sticks are designed for modern consumers who believe that
winding down is just as important as powering up.

At KLAW Snacks, the brand philosophy is rooted in the belief that the key to peak performance lies in
the mind. Whether it’s after a long workday, a workout, or simply taking a mindful pause, KLAW Snacks
aims to create healthier snacking options that support relaxation, recovery, stress relief, and better
focus — making it the perfect wind-down for the keyed-up generation.

India’s first Super Sprout Snack, KLAW Super Sprout Sticks are made with 47% sprouted moong & jowar,
baked, and high in protein, delivering a smart snacking experience that combines intelligence with
indulgence. Crafted with mindful nutrition and bold flavours, the new sticks offer a wholesome way to
snack without compromise.

The newly launched KLAW Super Sprout Sticks are available in five bold and exciting flavours — Masala
Madness, Mango Mania, Achari Nimbu, Pudina Punch, and Korean Kick — bringing together familiar
favourites and globally inspired tastes for adventurous snack lovers.

The launch was celebrated at an exclusive gathering in Mumbai, bringing together wellness enthusiasts,
influencers, and industry insiders. The evening also saw the presence of popular personalities like Pratik
Sehajpal, along with an immersive wind-down wellness session in collaboration with The Fit Corporate,
led by Khyati Kanjani, creating a holistic experience that reflected the brand’s commitment to mindful
snacking.

KLAW Snacks, an extended portfolio of Blue Tribe Foods under Shivanika Foods, continues to bring a
bold twist to guilt free snacking with innovative snacks in wild, devilishly good flavours, making healthy
snacking as exciting as it is wholesome. With the launch of Super Sprout Sticks, the brand further
strengthens its commitment to offering better-for-you snacks crafted for today’s conscious consumers.

The newly launched KLAW Super Sprout Sticks are now available on Zepto, Instamart, Blinkit, and nearby
retail stores across Delhi, Mumbai, Bangalore, and other major cities, making mindful snacking easily
accessible to consumers.

Speaking about the launch, Nikki Arora Singh, Founder & Director, said: “With KLAW Super Sprout Sticks,
we wanted to create a snack that supports mindful winding down while delivering on taste and
nutrition. Made with 47% sprouted moong and jowar, these baked, high-protein sticks are designed for
those who believe that winding down is just as important as powering up. With bold flavours and
wholesome ingredients, we’re building snacks that support relaxation, stress relief, and better focus —
making conscious snacking exciting, accessible, and intelligent.”