At the recent India Cocktail Week 2026, which took place at Jio World Garden in Mumbai, Monika Alcobev Ltd made a strong impression by showcasing its worldwide portfolio brands – Jinro Soju and Licor 43 – to a lively crowd of bartenders, hospitality experts, and cocktail lovers.

At this year’s festival, top mixologists from around the nation mingled with renowned bars and worldwide record labels. Attracting influential bar teams and a youthful, adventurous clientele interested in trying out new spirits and cocktail formats, the event’s curated pop-ups, sampling counters and live entertainment made for a lively celebration of modern drinking culture.

Monika Alcobev’s exhibition in this ever-changing setting resulted in substantial interaction between the two brands. Signature drinks with Licor 43 showcased its vanilla-forward character and adaptability to both traditional and contemporary recipes. In particular, the Korean brand Jinro Soju’s more approachable mixed forms aimed squarely at the tastes of younger Indian consumers piqued their interest.

It was a pleasure to represent Monika Alcobev Limited at India Cocktail Week 2026. Particularly among younger consumers, who were eager to try Jinro Soju for the first time, the reception was overwhelmingly positive. Seeing so many new customers interact with the brand and give soju a try in such a vibrant setting was gratifying. “Introducing Jinro to the market and building awareness for soju in India was made possible by showcasing the brand at one of India’s leading cocktail festivals,” commented David, Export Manager of HiteJinro Co., Ltd.

Monika Alcobev implemented engaging activations that combined enjoyment with taste exploration to increase participation. Attracting crowds and igniting vibrant debates, the basketball arcade game provided a fun challenge where players could collect Licor 43 items for made shots. In addition, guests could have fun getting their hands dirty with Licor 43 at the Make Your Own Carajillo 43 bar, where they could create their own unique takes on the classic Spanish coffee drink under the supervision of professional mixologists. This encouraged participation, creativity, and unique experiences with the brand.

We anticipate great things for Licor 43’s future in India, a market that is always evolving. By teaming up with Monika Alcobev Limited, we can use their extensive knowledge of establishing brands on a global scale with our own extensive connections and knowledge of the local market. Attendees’ enthusiasm at India Cocktail Week 2026 served as another evidence of the country’s rapidly developing cocktail culture and its curious consumers’ eagerness to try new tastes. “We believe India can become a very exciting growth market for Licor 43 in the years ahead with the right focus on trade engagement, events, and signature serves,” commented Ali Hariri, Cluster Director – Executive Board Member, Zamora Company.

Over the course of the two days, attendees did more than just sample the drinks; they also had fruitful discussions about on-premise listings, city-level activations, and joint ventures with partner establishments, all of which served to further establish the brands’ increasing importance in India’s dynamic pub scene.

India Cocktail Week in Mumbai this year was an especially thrilling experience for us,” remarked Kunal Patel, managing director of Monika Alcobev Ltd., reflecting on the festival. It was inspiring to see bartenders try new things with Licor 43 and for customers to find new ways to drink Jinro Soju in creative cocktails. Beyond the sampling counters, the conversations continued. Within India’s dynamic pub scene, they opened the door to new partnerships, collaborations, and long-term brand development. We are dedicated to introducing unique spirits from across the world to consumers while also encouraging innovation among bartenders and fostering the expansion of the spirits sector.

Monika Alcobev’s expansion of distribution, deepening of barman involvement, and enhancement of its premium foreign range throughout important Indian markets were further underlined by the strong response over the two days.