Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH), a leading global cruise company operating Norwegian Cruise Line®, Oceania Cruises®, and Regent Seven Seas Cruises®, today announced the launch of its new Loyalty Status Honouring Program, enabling guests to have their loyalty status honoured across all three cruise brands.

Beginning with sailings departing 15 Oct, 2025, members of Latitudes Rewards®, Oceania Club®, and the Seven Seas Society® will be able to have their loyalty tier honoured at the closest corresponding tier across all three brands on a per-cruise basis. With 34 ships sailing to more than 700 destinations worldwide, the NCLH Loyalty Status Honouring Program empowers guests to discover new ways of travelling, whether it’s enjoying exciting sailings aboard Norwegian Cruise Line, indulging in The Finest Cuisine at Sea® with Oceania Cruises, or experiencing unrivalled, all-inclusive cruising with Regent Seven Seas Cruises.

“We want our guests to feel rewarded whenever they choose to sail within our family of award-winning cruise brands,” said Harry Sommer, president and chief executive officer of Norwegian Cruise Line Holdings Ltd. “With the new Loyalty Status Honouring Program, our guests can experience more of what makes each brand special, while still enjoying the loyalty recognition they’ve worked hard to achieve.”
NCLH’s Loyalty Status Honouring Program underscores the company’s Charting the Course strategy by encouraging brand exploration, strengthening guest loyalty and elevating the overall guest experience. By honouring loyalty across its portfolio, the company is deepening its connection with guests while opening the door to new ways of experiencing its award-winning brands.

NCLH Loyalty Status Honouring Program Highlights:

• Recognition Across Cruise Brands: Members of Latitudes Rewards, Oceania Club, and Seven Seas Society will now see their loyalty status honoured across all three cruise lines, making it easier than ever to explore all brands while enjoying recognition.
• Elevated Guest Experience: Guests can sail confidently, knowing their loyalty is valued, regardless of which brand they choose, and enhancing every voyage with the perks they’ve earned.
• More Ways to Explore: With 34 ships sailing to more than 700 destinations, the program unlocks a broader range of vacation styles, itineraries and experiences across the company’s portfolio.
• Commitment to Loyalty: This program underscores the company’s dedication to rewarding its most loyal guests while encouraging them to discover the unique offerings of each brand.

The program opens for requests today, with the first eligible sailings starting on 15 October 2025.