Seeking to bring Malabar’s rich tourism potential into the spotlight, Kerala Tourism will hold a business-to-business (B2B) meeting on December 27 at Kozhikode to connect key players in the travel and tourism industry from across India and forge meaningful collaborations with them.

Kerala Tourism is organising the ‘Gateway to Malabar: A Tourism B2B Meet’ event in collaboration with Metro Expedition and the Beypore International Water Fest. The event aims to showcase the region’s unique attractions, including adventure opportunities, culinary delights, vibrant arts, captivating folklore, and timeless heritage.

We will hold the business meeting at The Raviz Kadavu in Kozhikode from 10 AM to 8 PM.

“Designed to position Malabar as a top travel destination, the B2B meet most importantly aims to foster connections between local service providers, leading tour operators, and industry experts,” said Tourism Minister Shri P. A. Mohamed Riyas.

“Malabar boasts significant tourism potential that we should develop to elevate it to the status of other renowned tourism destinations in the state. This B2B will strive to build partnerships and enhance Malabar’s visibility on the national and international tourism map,” he added.

The B2B meeting, to be held as part of the December 27-29 Beypore International Water Fest in Kozhikode, will provide networking opportunities with senior decision-makers and tourism industry experts. Through high-value business interactions, the participants will also gain insights into potential investments and collaboration opportunities. 

More importantly, business leaders will experience Malabar’s adventure tourism potential first-hand and brush with the region’s culinary heritage, arts, folklore, and traditions. This will also facilitate their access to the Beypore International Water Fest, India’s largest water festival. The festival will be held across the scenic venues of Beypore, Chaliyam, and Nallur in Kozhikode and will combine adventure sports, cultural festivities, and culinary celebrations.