Kerala Tourism launched its revamped website today, marking a vital step in bolstering the state’s efforts to meet global competition in the tourism sector. By leveraging cutting-edge technology, the website provides a comprehensive digital guide with information in over 20 languages.

Launching the updated website, www.keralatourism.org, Tourism Minister Shri PA Mohamed Riyas said the user-friendly and interactive portal will showcase Kerala’s immense possibilities as a tourism destination, which will be novel and available to tourists from anywhere in the world.  

“Kerala competes with countries like Sri Lanka, Thailand, Vietnam and Australia in the tourism sector. So, we have to give a facelift to our activities by leveraging cutting-edge technology to showcase Kerala as a premium destination by providing all required information at the fingertip of tourists worldwide,” the Minister noted.

Shri Riyas is a tourist-friendly web portal that will help visitors easily find certified hotels, homestays, Ayurveda, and wellness centres in Kerala. 

The Minister added that in 2023-24 alone, the website had around one crore visitors and more than two crore page views. The upgraded website, which is available in over 20 languages, is a comprehensive digital guide that features the state’s unique attractions, culture and heritage, and travel information.

Kerala Tourism Director Smt Sikha Surendran and Kerala Tourism Additional Director (General) Shri Vishnu Raj P were also present.

The refurbished website uses modern web applications like ReactJS and Python Flask. This will offer a seamless web browsing experience for users of various gadgets, such as computers, tablets, and mobile devices. A custom-built Content Management System (CMS) will manage content efficiently and deliver personalised user experiences.

The revamped website also provides users with easy navigation to tourism-related topics and an improved multimedia playback.

Apart from newly added pages, the content has been created with SEO optimisation. Other highlights of the website are high-resolution pictures with attractive videos and packages with a new layout. The interactive pages are equipped with riveting features like a travel planner, live webcast, video quiz, and e-newsletters. Travelers can share stories, photographs, and videos from Kerala through the web portal’s user-generated content (UGC) facility. 

The other major features of the website include short video clips that give glimpses of Kerala, a video gallery with a collection of 360-degree videos and royalty-free videos, and a picture gallery from which tourism stakeholders can use pictures.   

Dedicated sections like ‘Experience Kerala,’ ‘Where To Stay’, and ‘Things To Do’ offer hassle-free services for tourists to plan their itinerary.  

The user-centric website provides information within three simple clicks and boasts more than one lakh pages with high-resolution images and engaging videos.

Launched in 1998, www.keralatourism.org  has significantly promoted the Department of Tourism’s tourism initiatives. The website has bagged numerous national and global honours, including the best among ten tourism websites in Asia Pacific and the Middle East. 

The Kerala Tourism Department last revamped its website in 2017.