Yatra Online Limited (Yatra), India’s leading online travel company, today announced the launch of DIYA. This state-of-the-art Generative AI-powered travel assistant delivers an end-to-end experience, from trip inspiration to post-booking support, in over 100 languages.
Unlike traditional travel chatbots that focus solely on planning or basic booking options, DIYA is an advanced travel solution that combines complete trip creation, instant booking, post-booking management, and multilingual support into a single seamless interface. Whether you are planning an international holiday, a weekend getaway, or need instant travel assistance, DIYA delivers fast, personalised, and accurate results.
Speaking on the launch, Manish Amin, Co-founder & CTO, Yatra Online Limited, said: “At Yatra, we are harnessing technology to make travel planning simpler, faster, and more personal. With DIYA, our AI-powered travel assistant, travelers can plan, book, and manage trips with instant, intuitive, multilingual support, available 24/7. From crafting itineraries and booking journeys to handling last-minute changes in your preferred language, DIYA is built for the way India travels today: fast, personal, and multilingual. It marks a major step forward in our mission to pair innovation with customer-first experience.”
Key Features of DIYA
“DIYA represents the culmination of years of work in AI architecture, natural language processing, and multilingual model optimisation. We’ve built a system that not only understands complex travel requests but can also act on them instantly, across more than 100 languages, with cultural and contextual sensitivity. This is the kind of AI that doesn’t just answer questions—it anticipates traveler needs and solves them in real time,” said Dr. Shakti Goel, Chief Architect & Data Scientist at Yatra Online Limited.
The launch marks a significant leap in Yatra’s AI-led innovation roadmap, aiming to provide personalised, instant, and intuitive travel experiences for both domestic and international travelers.
DIYA is now live on the Yatra platform for both logged-in and guest users, making advanced travel planning accessible to everyone.
Real-world use case: A traveler can say, “Plan a trip to Prague from Delhi from Sept 10 for 7 days with visits to neighbouring countries, show me only Emirates flights, and hotels under ₹7,000 per night” and DIYA will instantly create a complete plan, shortlist options, and allow direct booking, all in the language of the traveler’s choice.
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