Walking On A Dream, the state’s second worldwide marketing campaign, has been presented by Tourism Western Australia (Tourism WA). The campaign portrays the state as a place where visitors may experience a dreamy quality characterised by expansive landscapes, rich culture, and innovative teamwork.

This relaunched campaign expands upon its first 2022 debut and coincides with an increase in international tourism to Western Australia (WA) that is greater than the levels seen before the epidemic. Just over one million foreign visitors visited the state in the year ending October 2025, breaking the previous record set in 2019 with 996,000 arrivals.

The cinematic series portrays the stunning natural contrasts of Western Australia, from ancient desert landscapes to coral reefs and blue waterways. Filmed across prominent destinations including Margaret River, Rottnest Island, Perth, and Ningaloo Reef, the film delves into locations like these.

A hero video and five 30-second destination vignettes are part of the campaign, which aims to reach viewers all around the world.

The tale revolves around a revamped rendition of Empire of the Sun’s popular song, Walking On A Dream. With the help of the West Australian Symphony Orchestra (WASO) and the Karajarri musician Billy-Jo Shoveller, the new arrangement was conducted by WA-raised lead singer Luke Steele.

The project, according to Steele, was an emotional reworking of the original song that reflected the awe and isolation that are associated with Western Australia. Billy-Jo Shoveller expressed his gratitude for the opportunity to work with the Kimberley and display their passion to audiences around the world. “I was able to bring my connection to Country into the campaign,” he added.

The films, which feature rising star Angelica Blazeska and Nyikina member Nelson Baker, who are both alums of the Western Australian Academy of Performing Arts, mix reality with fantasy to celebrate Western Australia as a place where art, culture, and the environment all come together.

According to Tourism WA, the campaign was created in collaboration with Traditional Owners and the Aboriginal tourism sector in Western Australia. This highlights a larger effort to highlight culture, country, and connection as important aspects of the visitor experience.

Launching in February 2026, the campaign will promote Western Australia as a long-haul destination known for its immersive landscapes, Indigenous heritage, and innovative storytelling.

To maintain the growth momentum in tourism, Tourism WA, the state government body in charge of advertising Western Australia as a vacation and event destination, has stated that it will keep concentrating on worldwide marketing, attracting big events, and developing the industry.