THRS (Travel and Hospitality Representation Services), the leader in luxury hospitality and tourism representation in India, has announced the launch of SWAY, an advanced integrated marketing powerhouse designed to redefine brand success.

SWAY strategically combines media, communications, and innovative digital solutions to drive measurable revenue growth and enhance hospitality and tourism brands in a competitive marketplace.

A Transformational Approach to Hospitality Marketing

“In today’s fast-evolving digital and media landscape, traditional marketing models fail to deliver quantifiable brand growth and long-term value creation,” said Yeishan Goel, Group CEO of THRS. “With SWAY, we are committed to solving the industry’s biggest challenges—marketing measurability, return on investment, and strategic brand longevity. Our in-house specialists ensure that every marketing dollar spent translates into sustained revenue impact and brand equity.”

Harnessing deep industry intelligence and commercial expertise, SWAY offers a comprehensive suite of services, including:

• Strategic Branding & Positioning
• Web UI & UX Design
• Video Production & Photography
• Social Media & Growth Marketing
• Content Strategy & Storytelling
• Public Relations & Influencer Marketing
• Brand Alliances & Partnerships

“At SWAY, we bridge the gap between what brands stand for and how they are perceived,” said Satvik Pandey, Digital Lead at SWAY. “Through our data-driven, innovation-led approach, we create cohesive, high-impact marketing strategies that drive engagement and revenue.”

Revolutionizing PR with a Digital-First Mindset

“New-age PR is no longer one-dimensional. It requires multi-layered storytelling, strategic alliances, and digital precision to amplify brand presence in an oversaturated marketplace,” said Chirag Mohanty, Vice President, Content and Media Strategy at THRS. “By integrating PR with digital consulting and data analytics, SWAY ensures that hospitality brands not only remain relevant but also command a larger share of voice in the industry.”

Driving the Future of Hospitality Marketing

With the launch of SWAY, THRS continues to push the boundaries of innovation, combining creativity with a performance-driven, digital-first methodology. SWAY is more than a marketing lab—it is a business accelerator for hospitality and tourism brands looking to maximize their commercial potential.

For more news visit our site: Click here