THRS (Travel and Hospitality Representation Services), India’s leading representation firm specialising in luxury hospitality and tourism brands, announces its strategic expansion into Japan and Azerbaijan. This milestone emphasises THRS’ commitment to curating distinguished travel experiences for the Indian outbound market. As part of its growth, THRS has become an exclusive sales representative for FAUCHON L’Hôtel Kyoto and Start Travel.

Commenting on the strategic expansion, Yeishan Goel, Group CEO of THRS, said, “India’s luxury travel landscape is evolving, with discerning travellers seeking exceptional and immersive experiences. Japan and Azerbaijan have emerged as the most desirable destinations, and our collaboration with FAUCHON L’Hôtel Kyoto and Start Travel reflects our dedication to offering unparalleled experiences. FAUCHON L’Hôtel Kyoto exemplifies a fusion of Japanese heritage and French artistry, while Start Travel is a leader in Azerbaijan’s dynamic travel sector. Together, we aim to redefine luxury travel for the Indian market.”

FAUCHON L’Hôtel Kyoto is a distinguished member of The Leading Hotels of the World (LHW). Located in the city’s heart, the hotel blends Parisian gourmet artistry with the rich cultural heritage of Japan’s ancient capital, pioneering the distinctive ‘Kyo-French’ cuisine. Mr. Nobu Sugimura, General Manager, FAUCHON L’Hôtel Kyoto, added, “India represents a key strategic market with its growing demand for fine gastronomy and cultural immersion. Our partnership with THRS will strengthen our engagement with Indian travellers and introduce them to FAUCHON L’Hôtel Kyoto’s refined hospitality.”

Start Travel, a leading Travel Management Company (TMC) based in Baku, Azerbaijan, specialises in inbound and outbound tourism across Azerbaijan, Georgia, and Uzbekistan. Since its inception in 2015, Start Travel has established itself as a trusted partner, offering comprehensive travel solutions, including ticketing, hotel reservations, visa facilitation, MICE services, and curated cultural experiences. Mr Nadir Farajov, Commercial Director, remarked, “With India’s growing interest in immersive and customised Travel, our collaboration with THRS will drive increased awareness of Azerbaijan’s rich history, vibrant cuisine, and distinctive hospitality. We look forward to elevating the travel experience for Indian visitors.”

India’s outbound tourism market is set to reach about $18.8 billion in 2024 and is expected to grow at a compound annual growth rate (CAGR) of 11.4%, soaring to $55.4 billion by 2034. This growth stems from the rising demand for experiential and high-end travel. With Japan and Azerbaijan gaining traction among culturally driven travellers, THRS remains committed to amplifying brand presence, fostering strategic partnerships, and expanding market reach within India’s luxury travel segment.

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