SOTC Travel, an omnichannel Travel and Tourism Company has inaugurated its new franchise in Himayath Nagar, Hyderabad, further strengthening its presence in the city and expanding its network to 5 outlets in Hyderabad, Telangana.

Strategically located in the city’s heart, Himayath Nagar is a prominent commercial and retail hub with strong connectivity to Hyderabad’s key residential and business districts. The area’s high consumer footfall, growing affluence and vibrant retail landscape make it an ideal location for SOTC’s continued expansion in the region.

The new store will serve travellers through SOTC’s integrated omnichannel model – offering a comprehensive portfolio of domestic and international holidays, group tours, personalized holidays and cruises, along with value-added services such as travel insurance, ensuring seamless end-to-end travel experiences.

Hyderabad/Telangana Travel Trends

Top Destinations:

Domestic & Indian Subcontinent: Kashmir, Himachal Pradesh, Uttarakhand, Rajasthan, Kerala, Andaman, Bhutan, Nepal & Sri Lanka

International: Japan, South Korea, Australia, New Zealand, Singapore, Malaysia, Thailand, Vietnam, Dubai & Abu Dhabi, South Africa, Egypt, Hong Kong, Switzerland, France, Finland, Norway, Sweden

Island Destinations: Maldives and Mauritius

Emerging destinations: Morocco, Georgia, Philippines, Taiwan, Uzbekistan

Spiritual/Darshan Portfolio: Strong interest in pilgrimage experiences including the Kailash Mansarovar Yatra, Char Dham Yatra and Vaishnodevi Yatra, reflecting the region’s continued affinity for spiritual travel

Regional Product Portfolio: Exclusive special tours from Hyderabad designed specifically for our Telangana customers. These itineraries include local Indian language–speaking tour managers, Indian cuisine options and culturally aligned experiences, ensuring greater comfort and familiarity for travellers

Emerging Travel Preferences: Travellers from Hyderabad and Telangana state are increasingly seeking experiential and bucket-list holidays such as luxury multi-destination cruises, polar expeditions to Antarctica, Northern Lights experiences across Finland, Norway and Iceland, self-drive holidays and adventure-led itineraries.

Top customer segments: Multi-generational families, honeymooners/couples, working professionals, millennials and GenZ

Average holiday duration: 4–6 days for domestic/short haul; 10–15 days for long haul

Rakesh Bawa, Senior Vice President & Head – Holidays, SOTC Travel Limited, said “Hyderabad continues to be a strong growth market for SOTC in South India and presents a significant opportunity to tap into the growing travel demand from regional India. The launch of our Himayath Nagar outlet reflects our strategic focus on strengthening our presence in the city. With this addition, our network now spans five outlets across Hyderabad, with the centrally located Himayath Nagar store offering customers expert guidance and seamless access to our comprehensive range of holiday experiences.