Expands retail footprint in Kerala to 4 outlets, tapping into the state’s growing market potential

SOTC Travel, a leading omnichannel Travel and Tourism Company, has inaugurated its franchise outlet in Kozhikode, Kerala, expanding its network to 4th strategically located outlet. This expansion underscores SOTC’s strong commitment to South India, highlighting Kerala’s position as a key growth market and the company’s focus on catering to the evolving needs of travelers from the region.

Strategically located at Centrio on Ram Mohan Road, Kozhikode, the new SOTC outlet caters to both leisure and business travelers, thereby strengthening the company’s presence in North Kerala’s key urban hub. The outlet offers a comprehensive range of travel solutions, including domestic and international holidays, such as Group Tours, Personalised Holidays, and Cruises, along with value-added services like travel insurance, ensuring convenient, end-to-end experiences for today’s diverse travelers.

Kerala Travel Trends:
Top destinations

• Domestic & Indian Subcontinent: Kashmir, Himachal Pradesh, Rajasthan, Andaman, Bhutan & Sri Lanka
• International: Europe, Australia, New Zealand, Singapore, Malaysia, Vietnam, Thailand, Bali, Japan, South Africa, Egypt
• Unique preferences: high demand for experiential travel such as luxury cruises, Northern Lights in Scandinavia, self-drive holidays, island stays (Maldives, Mauritius), and adventure travel to Ladakh and the North-East
• Top customer segments: multi-generational families, honeymooners, working professionals, millennials and Gen Z travelers
• Average holiday duration: 4–6 days for domestic/short haul; 10–12 days for long haul

Rakesh Bawa, Senior Vice President & Head – Holidays, SOTC Travel Limited, said, “Kerala is an important source market for us, with travelers seeking diverse and evolving experiences. The launch of our Kozhikode outlet enables us to strategically deepen our presence in North Kerala, catering to both business and leisure segments while delivering both group and customised holiday solutions. This expansion reflects our commitment to leveraging high-potential markets in South India for sustainable growth and enhanced traveler satisfaction.

My team and I look forward to welcoming our customers at this new location and delighting them with exceptional travel offerings.”