Saudia, the national flag carrier of Saudi Arabia, participated at the World Travel Market
2025 (WTM), hosted in London, United Kingdom, from November 4 to 6. The event is
one of the world’s leading travel and tourism events, bringing together industry leaders,
decision-makers, and experts from around the globe.

Through its interactive pavilion (Stand No. S8-520), Saudia highlighted the key pillars of
its ongoing transformation strategy, including fleet expansion, network growth, and
enhanced guest experience. The airline also showcased its latest digital innovations
designed to optimize operational efficiency and elevate the travel experience.

For the first time, visitors to the Saudia pavilion got the opportunity to explore a
selection of products from “SV by Saudia”, the airline’s newly launched fashion and
lifestyle brand introduced recently during Riyadh Fashion Week, a step that reflects
Saudia’s commitment to showcasing Saudi creativity on the global stage.

As part of its presence, Saudia spotlighted the services of Saudia Hajj & Umrah,
showcasing a new era of integrated offerings designed to elevate the pilgrimage
experience, from planning the journey to every aspect of the spiritual visit.

This participation reflects Saudia’s commitment to playing an active role in major global
events as a key enabler of Saudi Vision 2030, showcasing initiatives that elevate the
guest experience and contribute to the growth of tourism, business travel, and the Hajj
and Umrah sectors.

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