Saudi Tourism is thrilled to announce its latest Edition of the three-city roadshow taking place from 15th to 19th September 2025. The mega roadshow reinforces Saudi Tourism’s commitment to strengthening ties with the Indian market, one of Saudi Arabia’s important source markets for the leisure and business tourism sectors. The six-day three-city mega trade roadshow is planned across Hyderabad (September 15), Ahmedabad (September 17) and Delhi (September 19).

The event is expected to drive impact with industry partners in these cities, building a competitive edge and optimising the travel trade’s critical role in building and bolstering Saudi visitorabia’s visitor economy, envisioned under the ambitious Saudi Vision 2030. The roadshow will serve as a dynamic platform for Saudi Tourism stakeholders to engage directly with leading Indian travel agency buyers and deepen strategic partnerships, positioning Saudi Arabia as a premier travel destination for Indian tourists.

Coming in towards the middle of September, the roadshow acts as the launch platform of exciting new Winter Season products, highlighting Saudi’s expanding leisure offerings and exciting launches for the GIT segment, as well as its appeal for MICE and Wedding tourism. The roadshows also follow the mega international launch of ‘Unreal Calendar’, Saudi Tourism’s latest campaign featuring football icon Cristiano Ronaldo (CR7). Launched across key markets in Europe, China, and India, “I Came for Football, I Stayed for More” brings to life a Saudi that offers visitors an extended season of high-stakes sports, rousing entertainment, and breathtaking film, fashion, and cultural events.

Accompanied by key Saudi stakeholders, over 14 leading Saudi suppliers, including DMCs, DMOs and airlines, will showcase, through their products and offerings, the country’s world-class attractions—from cultural heritage and UNESCO sites to diverse landscapes, experiences, and a vibrant calendar of sports and entertainment events.

The event serves as a vital platform for sharing insights into Saudi Arabia’s diverse tourism offerings, showcasing the latest developments, and fostering collaborative efforts with key industry stakeholders. The initiative aligns with Saudi Arabia’s broader vision of making the country a preferred destination for Indian travellers seeking authentic, world-class experiences.

India remains a priority market and is central to Saudi Tourism’s strategic initiatives. The fastest-growing large economy, an expanding middle class, improving air connectivity, the world’s largest share of a young population that desires to travel, and not to forget, a short-haul flight distance away from Saudi Arabia, Saudi Tourism sees tremendous opportunities to grow the Indian market.

As part of Saudi Vision 2030, Saudi Arabia’s tourism sector has continued on a remarkable upward trajectory. A key focus market, India, is at the heart of Saudi Arabia’s ambitious strategic expansion of the country’s dynamic tourism sector. STA’s strategic initiatives, which include ongoing roadshows, specially curated trade engagement events, and participation in trade fairs, are designed to increase awareness of destinations and enhance collaboration between buyers and suppliers. These efforts aim to position India as a leading source market for international tourism.

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