Saudi, Welcome to Arabia, the consumer facing brand of Saudi Tourism Authority (STA),
has unveiled a new collection of exclusive travel deals for early 2026 as part of its global
Ramadan campaign, “Embrace the Radiance of Ramadan Lights.” These limited‑time
offers provide exceptional value across Saudi’s most iconic destinations, and idyllic
resorts in The Red Sea and AlUla, giving travelers broader access to night itineraries
designed specifically for the season.

Saudi, Welcome to Arabia and its strategic partners are rolling out luxury-made-
affordable Ramadan offers across The Red Sea, and AlUla. With over 35 curated
packages, travelers can enjoy special Ramadan pricing across more than 12
remarkable properties. Guests can enjoy exceptional savings in spectacular natural
settings, including up to 42% off at Banyan Tree AlUla, 45% at Our Habitas AlUla, 35%
at Ashar Tented Resort and Chedi Hegra, and 30% at Shaden Resort. While those
visiting The Red Sea can benefit from 20% savings at standout properties such as
Desert Rock and Shebara, creating opportunities to experience restorative wellness,
contemporary design, and unforgettable coastal and heritage‑rich escapes.

At a time when Saudi is seeing record tourism growth, reaching more than 122 million
visitors in 2025 and advancing toward its goal of being among the top ten tourism
destinations, these exclusive deals open the door for even more travelers to experience
the country during Ramadan.

Throughout the month of Ramadan, Saudi adds an extra layer of warmth, beauty, and
celebration to its destinations. Days carry a gentle rhythm, defined by relaxation,
wellness, and opportunities for meaningful pauses, while nights come alive with softly lit
streets, lively souks, seasonal festivities, and exceptional culinary moments enhanced
by Saudi hospitality. Riyadh, Jeddah, and Diriyah too, offer Ramadan tents, markets,
and events with their own distinct flavor. Visitors will be able to experience the unique
charm of Ramadan, Saudi style – a month where calm meets celebration, and where the
radiance of Ramadan lights reflects the inimitable Saudi hospitality

In addition to the exclusive deals in the enchanting resorts at The Red Sea and AlUla,
throughout Ramadan, visitors to Saudi can enjoy illuminated night markets, festive
streetscapes, beautifully prepared Iftar and Suhoor settings and opportunities for
heritage exploration and adventure in Riyadh, Jeddah, and Diriyah. Every moment
offers a chance to connect with Saudi’s iconic destinations at a time when generosity
and communal spirit define the month.