The Saudi Tourism Authority (STA) recently hosted Brewtopia to celebrate heritage, hospitality, and cultural connection. This exclusive, invite-only Qahwa experience brought to life the traditions and storytelling behind Saudi coffee. The evening was curated for select members of the Indian travel trade associations, content creators, influencers, journalists, and media partners. I offered an immersive glimpse into the destination’s warm, time-honoured coffee culture.

Brewtopia, held at Soho House Mumbai, offered guests a multisensory introduction to Arabian coffee,
celebrating its rich flavours and the warm traditions of Saudi hospitality, also known as the ‘Saudi
Welcome.

Under the expert guidance of Ganga Prabhakar and Pavan Hanbal, founders of Coffee Mechanics
and Kana, attendees explored a distinctive fusion—brewing Qahwa using a French press, a nod to
popular Indian brewing methods. The host then poured the fragrant blend from a traditional brass Dallah into small ceramic cups and served it alongside indulgent Medjool dates, symbolizing an authentic Saudi welcome. Guests experienced the harmony between India and Saudi Arabia, united by a shared passion for coffee. The evening unfolded with storytelling and concluded with networking with representatives from the Saudi Tourism Authority – India team, who shared insights into the destination’s growing appeal as a dynamic, welcoming, and diverse destination for Indian travellers.

As part of STA’s ongoing commitment to strengthening ties with India’s travel trade and media,
Brewtopia served as a platform to spotlight emerging travel opportunities, entertaining festivals, and
international sporting events. With its rich history, modern cities, beautiful coastlines, and warm
culture, Saudi continues to emerge as one of the most exciting places to visit.

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