The Saudi Tourism Authority is building on the global momentum of its latest campaign, “I Came for Football, I Stayed for More,” featuring football legend Cristiano Ronaldo (CR7). The authority’s consumer brand, Saudi: Welcome to Arabia, is excited to host an exclusive event in India called ‘Saudi Sporting Arena.’ This unique experience promises to deliver an electrifying atmosphere. Scheduled to take place at The Game Palacio in New Delhi, the immersive event will unite trade partners and influencers for an exciting evening celebrating Saudi Arabia as the global hub for international sports, world-class entertainment, and one-of-a-kind cultural events.
 
The event celebrates the deep cultural affinity between India and Saudi Arabia, inspiring Indian travellers to explore the destination through its ‘Unreal Calendar’, an immersive journey unveiled by CR7. From football to Formula 1, esports World Cup to golf, film festivals to fashion weeks, Saudi Arabia is redefining what it means to travel for passion and stay for more.

Through immersive displays, engaging activities, and curated interactions, attendees will experience the innovation and ambition that define Saudi Arabia’s Vision 2030, a blueprint driving transformation through tourism, creativity, and global connection.

The event is also a prelude to a mega three-day celebration across India later this month. The five-city event, scheduled from November 21-23, will encapsulate the energy of ‘Saudi, Welcome to Arabia’ as it invites Indians to discover not just Saudi Arabia’s world-class sports calendar, but also the incredible diversity of experiences that await beyond stadiums and arenas. The mega event will also unveil exciting tours and packages for Indian travellers to explore Saudi Arabia for unique experiences.

As the ‘Saudi Sporting Arena’ encourages Indian trade partners to explore and promote the diverse aspects of Saudi Arabia, it will also help launch an exciting five-city, three-day event scheduled for later this month. As Ronaldo himself says, “This is where the future of sport is being written,” the ‘Saudi Sporting Hub’ brings that future a little closer, right here in New Delhi.

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