Saheli Chaudhuri has been appointed as the Director of Marketing and Communications at Shangri-La Bengaluru. Her background spans fifteen years of working for high-end hotel chains and corporations.

The hotel’s strategic marketing strategies, spearheaded by Chaudhuri, will aim to bolster its market presence in her new position. With a focus on creating brand narratives and campaigns, her expertise encompasses media relations, digital marketing, celebrity alliances, cross-brand collaborations, and brand positioning.

The likes of IHG, Zuri Group Global, DAN, MRG, and Marriott International are among the hospitality and lifestyle businesses with whom Chaudhuri has collaborated in the past. She helped get the word out about the business and put marketing plans into action while she was there.

It is with much pleasure that we welcome Saheli to the Shangri-La Bengaluru, according to Rahul Joshi, General Manager of the hotel. We are excited to have her help us refine the hotel’s brand story and elevate our culinary and lifestyle offerings through her marketing expertise.

The Shangri-La Bengaluru is well-known for its distinctive Asian hospitality, and Saheli Chaudhuri, the hotel’s director of marketing and communications, expressed her joy at joining the brand. It is my hope that we can increase the hotel’s position in the market and create compelling brand stories.