Backed by two consecutive years of robust year-on-year growth of over 20 per cent in Indian
visitor arrivals, the Taiwan Tourism Administration (TTA) is set to kickstart its 2026 India
market development programme with two high-impact trade outreach initiatives, the Taiwan
Mega Roadshow in Delhi and a strong participation at OTM 2026, India’s leading outbound
travel exhibition, scheduled from February 5 to 7, 2026, at Mumbai’s Jio World Convention
Centre.

These initiatives mark a significant step forward in TTA’s sustained and strategic engagement
with the Indian outbound market and are aligned with Taiwan’s global destination branding
campaign, “Taiwan – Waves of Wonder”. Through focused trade activation, immersive
destination showcases and strengthened partnerships, TTA continues to position Taiwan as a
premier leisure and MICE destination for Indian travellers.

The Taiwan Mega Roadshow in Delhi, scheduled ahead of OTM, is aimed at deepening
Taiwan Tourism’s engagement with key trade buyers from Delhi NCR, India’s largest
gateway for outbound travel. The roadshow is expected to host around 125 leading travel
trade buyers, offering them an in-depth discovery of Taiwan’s diverse tourism portfolio
across leisure, luxury and MICE segments.

To deliver an immersive destination experience, the roadshow will feature interactive
engagement zones, including a Selfie Booth, AI Photo Booth, Digital Jigsaw Puzzle and other
DIY activities, complemented by live performances by Taiwanese artists and a lucky draw.
Adding an authentic Taiwanese flavour, the evening will showcase popular Taiwanese
culinary delights such as Taiwanese fried chicken, bubble tea, and the iconic Kavalan whisky.

Both the Delhi roadshow and OTM participation will be supported by a strong contingent of
25+ Taiwanese tourism stakeholders, including key players such as Shih Chun Travel, Relax
Go Taiwan, Welcome Wonder, Edison Tours, Apple Tour, Top International Travel Services,
Tour One, and the Taiwan Visitors Association, along with officials from TTA.

Following the Delhi engagement, TTA will participate at OTM 2026 in Mumbai as part of its
strategic effort to widen outreach across Western and South India, two of the country’s
fastest-growing outbound travel markets. The Taiwan Pavilion at OTM will feature a wave-
inspired design, reflecting the spirit of “Waves of Wonder,” and will highlight Taiwan’s four-
season tourism offerings, premium leisure experiences and strong MICE infrastructure,
especially tailored for high-end Indian travellers and corporate groups.

The pavilion will also host cultural performances by Taiwanese artists and interactive DIY
activities, enabling visitors to experience Taiwan’s culture, creativity and destination appeal
in an engaging and memorable manner.

Commenting on the momentum and forward outlook, Paul Shih, Director of the Singapore
Office of the Taiwan Tourism Administration, said, “India continues to be one of our most
promising and strategically important tourism source markets. Over the last two years, our
focused and market-specific efforts have resulted in sustained 20 per cent-plus growth from
India, significantly outperforming overall outbound trends. With India’s outbound travel set
for long-term expansion, we remain deeply committed to investing in trade partnerships,
destination awareness and product innovation. Our 2026 initiatives reaffirm our confidence in
India and our intent to position Taiwan as a preferred destination for leisure, luxury and
MICE travel.”

Taiwan’s focused efforts in India have translated into strong arrival numbers. In 2025, Taiwan
recorded 46,134 visitor arrivals from India, marking a healthy 20.90 per cent year-on-year
growth. This sustained momentum follows TTA’s post-pandemic re-entry into India in
January 2024 with a 360-degree market development strategy, encompassing trade
roadshows, destination seminars, trade and media familiarisation trips, MICE activations,
digital campaigns, PR outreach, influencer collaborations and participation at leading trade
shows such as SATTE and OTM.
 

Over the past two years, TTA has also expanded its India strategy to include incentive travel,
luxury tourism, golfing experiences, and targeted outreach in emerging markets such as East
India, while continuing to strengthen partnerships with Indian travel trade, OTAs and airlines.
These initiatives have helped Taiwan consistently outperform India’s overall outbound
growth rate, reinforcing its growing preference among Indian travellers.

With strong trade participation, immersive destination experiences and a clear focus on
partnership-led growth, the Taiwan Tourism Administration’s 2026 India initiatives underline
its long-term commitment to the market.

As Taiwan rides a new wave of growth from India, TTA invites the Indian travel trade to join
hands in unlocking fresh opportunities, crafting compelling experiences and taking more
Indian travellers to discover the many wonders of Taiwan.