The Government of Rajasthan will proudly showcase Eastern Rajasthan’s rich cultural identity on a national platform through the expanded and revitalised Matsya Utsav 2025. According to Tourism Commissioner Rukmani Riar, the upcoming four-day festival—scheduled from 23 to 26 November in Alwar district—will be a vibrant celebration of the region’s heritage, natural beauty, traditional arts, crafts and cuisine. It also marks a decisive step toward positioning Eastern Rajasthan alongside Western Rajasthan’s globally acclaimed cultural festivals.

Commissioner Riar noted that Alwar and its surrounding region form a unique confluence of mythological heritage, historical legacy and modern industrial prowess. From the mythic setting of Pandupol and the ascetic site of Bhartrihari ji, to the imposing Bala Qila, Sariska Tiger Reserve, Siliserh Lake, Bhangarh, and numerous ancient monuments, the district stands as a living repository of Rajasthan’s layered cultural identity. The area’s historic artistry—reflected in its preserved architecture, music, weaponry and craftsmanship—can be seen vividly at the Alwar Museum and the iconic Moosi Rani ki Chhatri–Sagar complex. Sariska, one of Rajasthan’s foremost tiger reserves, is also recognised as one of the district’s “Panch Gaurav” tourist sites.

Riar further emphasised that Alwar has emerged as one of Rajasthan’s fastest-growing industrial hubs, home to significant investments from leading companies in the automobile, electronics, medical-pharma, engineering and steel sectors. As a crucial node of the Delhi–Mumbai Industrial Corridor (DMIC), Alwar is rapidly developing into an international centre of industry and logistics. This blend of industrial strength, cultural depth, and historical richness gives the region a unique identity in modern Rajasthan.

Under the leadership of Chief Minister Bhajanlal Sharma and Deputy Chief Minister Diya Kumari, the Tourism Department aims to present this multifaceted identity to the nation through Matsya Utsav 2025. Across four days, grand traditional processions featuring local instruments, folk dances, cultural tableaux and artist troupes will enliven key tourist locations across the city, offering visitors an immersive experience of Alwar’s heritage in a renewed format. A dedicated handicrafts and food expo will spotlight the region’s indigenous craft traditions, including terracotta and paper pottery, textile art, local delicacies and Alwar’s iconic sweets.

The festival will also feature yoga sessions, a Sariska “Panch Gaurav” photography series, kite exhibitions, traditional children’s competitions, group singing performances, folk dances and musical evenings. Night tourism initiatives—integrating the city’s historic sites, havelis, museums, temples and panoramas—are being specially curated to strengthen heritage-based tourism in Alwar.

According to Joint Director of Tourism Daleep Singh Rathore, Eastern Rajasthan is now poised to present its cultural vibrancy on the national stage with the same confidence as the globally recognised events of Western Rajasthan—such as the Maru Mahotsav, Pushkar Fair and Desert Festival. Matsya Utsav 2025 marks the beginning of this cultural resurgence, where tradition, tourism, art and modernity converge.
The district administration and the Tourism Department are collaborating to support a four-day celebration aimed at reviving Alwar’s cultural legacy. This celebration will boost tourism, encourage community involvement, and enhance the emerging identity of Eastern Rajasthan across India.

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