Madhya Pradesh Tourism Board exhibited its rich and diverse tourism offerings at the prestigious Indian Association of Travel Operators (IATO) Convention 2023, which took place at Hotel Taj in Aurangabad, Maharashtra from 29^th September to 1^st October. The annual convention serves as an excellent platform to showcase Madhya Pradesh’s unique tourist attractions to key stakeholders in the Indian travel and tourism industry.

Madhya Pradesh Tourism Board’s participation IATO Convention 2023 was marked by a captivating PowerPoint presentation that highlighted the state’s extraordinary destinations, cultural heritage, and unparalleled natural beauty. The presentation aimed to capture the imagination of travel and tourism professionals from India and around the world, enticing them to explore “ The Heart of  Incredible India – Madhya Pradesh”.

The presentation delved into the state’s rich cultural heritage, showcasing its vibrant festivals, art forms, and traditional crafts. Madhya Pradesh, often referred to as the “Tiger State” of India, boasts an abundance of wildlife sanctuaries and national parks like the Kanha Tiger reserve, Bandhavgarh Tiger reserve, Panna Tiger Reserve, Pench Tiger Reserve, Sanjay Dubri Tiger Reserve and Satpura Tiger Reserve. The presentation showcased the state’s commitment to wildlife conservation and sustainable tourism.

Madhya Pradesh is home to some of India’s most iconic historical monuments and 7 UNESCO Sites, the Khajuraho Group of Monuments, Sanchi Stupa, Bhim Betka as UNESCO World Heritage Sites. The presentation offered a glimpse into the state’s rich historical tapestry. The state’s adventure and wellness offerings were highlighted, including thrilling activities like trekking, water sports, and yoga retreats in serene settings and major annual festivals like Jalmahotsav, Gandhi Sagar Floating Festival and Mandu Festival. The visitors can also participate in the adventure and recreational activities at the upcoming Chanderi Festival in the AshokNagar district. Madhya Pradesh’s delectable cuisine was also featured during the presentation showcasing its diverse culinary traditions and mouthwatering dishes.

The Madhya Pradesh Tourism Board’s participation in IATO Convention 2023 was met with an enthusiastic response from travel and inbound tourism stakeholders, including tour operators, travel agencies, tourism departments of other Indian states and potential tourists. Attendees expressed their interest in exploring the state’s unique and uncharted destinations. Principal Secretary Tourism and Culture Department and Managing Director, MP Tourism Board Mr. Sheo Shekhar Shukla (IAS) expressed his excitement about the event, saying, “MP is home to a varied range of tourism products like Culture, Heritage, Pilgrimage, Wildlife, Adventure, and Annual Festivals and is amongst the top 10 states in terms of foreign tourists arrival. The relationship between MP Tourism and IATO has been instrumental to bring foreign tourists to MP and with this convention we are looking for another opportunity to inform and educate others about the eclectic offerings of our state. “

Madhya Pradesh Tourism Board is committed to further promoting the state as a premier travel destination, offering an unforgettable mix of culture, heritage, wildlife, and adventure.