Los Angeles Tourism and Convention Board participated in the 11th Brand USA India Mission, held in Hyderabad from January 19 to 23, 2025.

The team from LA Tourism included Ms Rofia Larsson, Vice President of Global Trade Development from the Los Angeles Office, and members of the India Office: Ms Seema Kadam, Regional Director, and Ms Lakshmi Hariharan, Manager of Global Communications.

Together, they highlighted the city’s rich cultural and entertainment diversity while emphasizing exciting new developments to elevate Los Angeles as a must-visit destination for Indian travelers.

Los Angeles is in a dynamic transformation, with significant events and infrastructure projects reshaping the city’s future. Ms. Seema Kadam shares, “Los Angeles is experiencing an incredible decade of sports and culture. The city is ready to welcome the world in ways we’ve never seen with world-class events such as the 2026 FIFA World Cup, NBA All-Star Games, Super Bowl XVI, and the 2028 Olympic and Paralympic Games. And that’s not all – we’re also undergoing a multi-billion-dollar upgrade to Los Angeles International Airport, which will redefine the travel experience for international visitors.”

 In addition to its significant events, Los Angeles is embracing cultural and artistic evolution. New attractions include a variety of museum openings, the unveiling of Destination Crenshaw – a $100 million outdoor art and culture initiative, the introduction of the Intuit Dome and more.

“India is the number 1 emerging market for LA, and we are thrilled to engage with our trade partners in India to showcase diverse experiences, from world-class museum dining to iconic sporting events and immersive entertainment”, adds Ms Kadam

The Los Angeles Tourism team’s participation in the Brand USA India Mission underscored the city’s status as an ever-evolving hub of innovation, entertainment, and cultural diversity.