The Jordan Tourism Board proudly announces the launch of its new brand film, Timeless Treasures, Yaadein Forever! This landmark initiative aims to capture the imagination of Indian travellers. The film sets a new benchmark in destination marketing by shifting from the conventional travelogue format to a meticulously conceptualised and executed film that resonates with the aspirations of Indian travellers.

Highlighting five core pillars, namely, Leisure, Luxury, History, Gastronomy and Adventure. The narrative presents Jordan as a multidimensional destination that appeals to both the heart and the intellect. Informed by a nuanced understanding of Indian cultural sensibilities, the film strikes a refined balance between emotional storytelling and visual sophistication.

Three Indian travelers bring the story to life through their journey: prominent influencers Jahanvi Jain and Anmol Yadav, alongside travel enthusiast Abhijit Singh, who embark on a trip across Jordan. Their experiences, marked by spontaneity and introspection, mirror the aspirations of modern Indian explorers who seek connection, meaning, and enduring memories.

Their journey begins at the awe-inspiring ruins of Petra and the iconic Treasury, then moves through the flavours of Jordan’s rich culinary traditions and the historic atmosphere of Amman. As the story unfolds, the characters explore the sacred, mosaic-filled city of Madaba, traverse the surreal deserts of Wadi Rum, and enjoy thrilling water adventures along the azure coastline of Aqaba. The film gently winds down at the Dead Sea, where natural healing meets luxury in moments of serenity.

Speaking about the new brand film, the Jordan Tourism Board highlighted the growing importance of the Indian market. “India continues to be one of Jordan’s most valued partners. Timeless Treasures, Yaadein Forever! is a reflection of our commitment to nurturing deep cultural ties and building lasting emotional connections with Indian travellers,” the Board stated.

Emphasising the broader intent behind the film, it added, “This is not just a visual journey through Jordan’s stunning landscapes and timeless heritage; it’s a powerful invitation for Indian travellers to forge a deeper connection with our culture and people. The recent resumption of direct air connectivity via our national carrier, Royal Jordanian, significantly boosts accessibility while underscoring India’s growing stature as a strategic and high-potential market for Jordan.”

The Jordan Tourism Board also shed light on the expanding engagement between the two countries, noting, “Jordan is increasingly being recognised by Indian travellers not only for its leisure appeal but also as a preferred destination for film shoots and MICE movements. This growing interest is a testament to the evolving relationship between our countries.

Adding to the sentiment, Munnmunn Marwah, COO of Think Strawberries, shared the creative and emotional vision behind the project. “We aimed to present Jordan in a way that resonates with the Indian traveller emotionally, visually, and culturally,” she said. “From every sweeping landscape to each shared moment between the protagonists, the film captures what Indian audiences are increasingly seeking: meaningful travel, rich storytelling and authentic experiences.”

Together, their words underscore the spirit of a cinematic celebration of shared stories, soulful connections and the timeless magic that awaits in Jordan.

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