JOALI, the ultra-luxury lifestyle brand from the Maldives, has appointed THRS (Travel and Hospitality Representation Services) as its exclusive PR and Sales representative in the Indian subcontinent. This strategic alliance highlights JOALI’s commitment to India – one of the Maldives’ most significant and fastest-growing luxury source markets – and reinforces THRS’s position as the partner of choice for leading global hospitality brands.

JOALI
JOALI is a lifestyle brand inspired by the joy of living, where art, design, and wellbeing come together as essential elements of the travel experience. Over the past seven years, the brand has grown into two celebrated Maldivian properties — JOALI Maldives and JOALI BEING — each with distinct identities yet united by a commitment to creativity, inspiration, and exceptional guest experiences.

JOALI Maldives: The Joy of Creative Living
Set on the pristine Muravandhoo Island in Raa Atoll, JOALI Maldives is the country’s first art-immersive ultra-luxury resort. Celebrating the “joy of creative living,” the resort showcases specially commissioned artworks, inspiring design, and imaginative lifestyle experiences. It’s 73 beach and overwater villas, including multi-bedroom residences, are each a design story in themselves, crafted around the concept of sustainable glamour. We invite guests to enjoy exceptional dining, relax in private pool villas, and explore experiences enriched by creativity, culture, and artful living.

The resort is home to JOALI Art Studio & Gallery, the Muramas Kids Club offering enriching and educational experiences to uncover the magic of the land, a fitness centre, and an array of bespoke excursions. The principles of JOALI BEING shape the spa experience. Families, couples, art enthusiasts, and design lovers can join us to embark on an unforgettable cultural adventure.

JOALI BEING: The Joy of Well-Living
JOALI BEING is a genuinely unique destination in the Maldives — a well-living island where guests come to feel lighter, happier, and more energised. A place of joyful transformation brought to life through architecture, mindful cuisine, and immersive luxury. Rooted in the Four Pillars of Mind, Skin, Microbiome, and Energy, the island blends modern science with time-honoured traditions to inspire purposeful living, balance, and renewal.

Home to 68 beachfront and overwater villas shaped by biophilic principles, the island flows in harmony with the ocean and surrounding nature. Transformation unfolds in uplifting spaces, such as the KAASHI Hydrotherapy Hall, featuring Watsu, Aufguss sauna, salt inhalation, and a Turkish Hammam. CORE, the island’s fitness and movement zone, offers innovative facilities, dynamic training, and energy-filled programmes. At the same time, recreational sports, marine adventures, and sound healing experiences create vibrant pathways of movement and discovery. Mindful cuisine nourishes and inspires, while B’Kidult welcomes families with meaningful activities that foster connection and promote shared wellbeing. Every stay at JOALI BEING becomes a personal journey of energy, renewal, and joyful living.

Effortless Connectivity
Both properties are a 40-minute seaplane from Malé International Airport, with JOALI BEING just 15 minutes by speedboat from JOALI Maldives, perfect for seamless twin-island journeys for travelers seeking both creativity and transformative journeys. For private charters, guests can travel aboard JOALI’s own seaplane, where extra spacious cabins, attentive service, and refined comfort turn every flight into a serene, bespoke experience.

India: A Growth Engine for Maldivian Luxury
The Maldives remains a top outbound destination for Indian luxury travelers, driven by convenient flight access, visa-on-arrival, and an increasing appetite for bespoke short-haul getaways. According to the Maldives Ministry of Tourism, India continues to rank as one of the leading source markets, underscoring the country’s growing role in shaping Maldivian tourism.

Through this collaboration, THRS will spearhead JOALI’s visibility in India by delivering high-impact sales representation, integrated PR campaigns, and strategic storytelling designed to resonate with India’s most discerning luxury travelers.

Leadership Comments
Yeishan Goel, Group CEO, THRS, said:
“We are delighted to be entrusted with JOALI’s India growth strategy. JOALI represents the pinnacle of ultra-luxury hospitality – combining artistry, creativity, and wellbeing in ways that truly redefine the Maldives experience. India is one of the most dynamic outbound markets in the world, and we see a tremendous opportunity to create meaningful growth for JOALI by engaging India’s luxury travel ecosystem at the highest level. Our mandate is clear: to ensure JOALI is the first choice for Indian travelers seeking transformative journeys in the Maldives.”

Semiha Askin, Global Director of Sales & Marketing, added:
“The Indian traveler is evolving – seeking not just destinations but deeper, more meaningful experiences. With THRS as our partner, we are confident of strengthening JOALI’s resonance in this key market and welcoming more Indian guests to discover the joy, creativity, and transformative well-living that are at the heart of our brand.”

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